TVSquad

TiVo's latest marketing campaign involves a new "My TiVo Gets Me" website where users can upload photos, add TiVo antennae to their photos, and edit their profiles.

TiVo's also launching a new user generated video contest. Create a video explaining how TiVo helps deliver content related to "your deepest passion," and you could win a Series3 TiVo, a lifetime subscription, and a 42 inch plasma TV.

Of course, with all this deepest passion talk, I expect to see a lot of people uploading videos about recording adult content.

TiVo's also uploaded a few commercials of its own to YouTube. One in particular plays on male insecurities as a TiVo owner wonders why his neighbors antennae are bigger than his own. Another features the age-old dillema: sports or sex. These seem a bit risqué for a company promoting its family-friendly KidZone feature.

Somebody give Nickelodeon a cookie, because the network "gets it."

The new comedy series iCarly, starring Miranda Cosgrove (Drake and Josh) as the host of a Web show, will allow kids at home to contribute content to the series through a special Web site where they can upload videos. Chosen videos may be integrated into future episodes, or become part of the online Webcast. The series will premiere with thirteen episodes this September.

I think this could be a really cool thing, and I hope more shows of this kind follow. Nickelodeon's audience now consists mostly of digital natives, kids more or less born and raised on the Web, and a new approach like this makes a lot of sense.