One of the many problems facing broadcasters as we move into the future is the proliferation of DVRs and their fantastic ability to allow people to blow right through all of those bill paying commercials. In the continuing effort to thwart quick fingered viewers, networks are turning to live commercials.
The idea being that the live commercial offers something different enough that it will be worth your time, while your 300th viewing of Cisco welcoming you to the human network no longer even registers. The New York Times has a good article on how this latest incarnation of what is a very old idea is being implemented. They talk about spots that Kimmel and Leno have done and also give a peak at Spike's plans for a live three-minute game show that would run during commercial breaks.
The TV Squad Podcast: Vik Sahay of Chuck, Oprah talk, brutal timeslots, and more!
TV Squad Ten: Top Ten ESPN shows from worst to first
Andy Richter: The TV Squad Interview
