Christopher Guest had one hell of a challenge on his hands when he agreed to do commercials for some new products from Intel. The products are very "inside baseball", as they are for IT managers. Intel needed to promote its new vPro and Centrino Pro directly to IT folks. That means using a lot of words the general public doesn't understand, but words that Intel required in its advertisements.How did Guest do it? In a song, of course. He rounded up Dan Finnerty (of The Dan Band) and rocker Rob Giles to sing the tune Guest and his collaborator, C.J. Vanston wrote about Intel's new products.
The results are two- 2 minute music video commercials that are pretty entertaining. They're both after the jump:
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