TVSquad

Marshall Kirkpatrick and TechCrunch is wondering what exactly Fox has in mind with their use of MySpace for online streaming of their shows. He points out that the combination of MySpace, which is seen in some circles as an unproven platform and shows that aren't exactly ratings powerhouses, leads to the conclusion that Fox doesn't really have a MySpace strategy. Or, at the very least, that strategy is to devalue the MySpace brand by streaming shows that are under-performing or off most people's radar.

After using most of the network's online streaming platforms I have to say I liked the MySpace functionality the best. It was the least prone to stopping in the middle of the video, it had the highest quality...I just thought it worked better than any of the alternatives. I'd hate to see it die because it's getting the dregs of the Fox programming lineup.