TVSquad

And please, this isn't a post about "quality" or "that show sucks!"

Actually, it comes down to this: 30 Rock is owned by NBC and Studio 60 is owned by Warner Brothers. That's one of the many interesting bits of info in Lisa de Moraes' Washington Post column. I mean, that has to be the reason.

As de Moraes points out, it can't be because 30 Rock got better ratings than Studio 60, because Studio 60 got better ratings. It can't be because 30 Rock got a higher rating in the all-important 18 to 49 demo, because Studio 60 had higher ratings there, too. And it can't be because 30 Rock gets the upscale viewers that networks and advertisers like, because Studio 60 was just as good if not better there, too. And I don't think it's because Studio 60 is more expensive than 30 Rock, though that might tie into the whole ownership thing.

It is funny to see Kevin Reilly not really talk about Studio 60, a show he was "really behind" and greenlighted for a whole season. The way he talks now, 30 Rock is the centerpiece to NBC's entire future.