
As the fall release date for the J.J. Abrams
Star Trek DVD closes in,
Star Trek merchandising is making a comeback.
Everything
Trek made a huge bull rush earlier this summer when
the first major run of merchandising took hold. Everything from bottle openers to iPod got the final frontier treatment. Now the DVD is shaking the space trees again.
The long-rumored
Star Trek colognes beamed their way into stores last week -- immediately becoming a product that folks might want to try as curiosity without ever admitting they bought it.

I'm not the kind of person who normally resorts to pumping something full of hype, but if you are reading this and haven't seen the new big-screen adaptation of
Star Trek, you need to be tied to something heavy so that "certain" people can know your whereabouts at all times.
J.J. Abrams' new vision of TV's original
Star Trek has everything you expect from a summer movie flick that costs $150 million to make and $8.25 a ticket: laughs, big explosions, smokin' hot alien babes who spend the majority of their screen time in skimpy underwear.