The popularity of SpongeBob SquarePants amongst kids (and many adults) is almost beyond explanation.

Don't get me wrong. It's a fun show that skillfully blends little kid appeal with occasional bursts of adult-worthy humor. It also boasts an impressive voice cast, including Tom Kenny and Clancy Brown. But there are kids who can't live without this little tie-clad yellow blob.

To celebrate the little champ's tenth birthday, Nickelodeon has announced SpongeBob's 10th Anniversary Celebration (Nov. 6 at 8 p.m.) with a list of A-list celebrities, including Rosario Dawson, Craig Ferguson, Will Ferrell, Tina Fey, Ricky Gervais, LeBron James, Pink, Triumph the Insult Comic Dog and Robin Williams.

That impressive collection will appear in an hour-long special featuring SpongeBob flashbacks.

The special is hosted by Patchy the Pirate, "President of the SpongeBob Fan Club (Encino Chapter)." He sets off for Burbank -- home of Nickelodeon. (It's on Olive, near Victory -- in case you were wondering.)

Ads for fast food kids' meals usually try to appeal to children. Not the child in all of us, actual children.

Burger King's new Kids' Meal ad doesn't just try to appeal to the parents in the room who don't care about their child's cholesterol intake. Its choice of music tries to appeal to the parents who are deaf.

The ad features a new rendition of Sir-Mix-A-Lot's classic big butt anthem "Baby Got Back" that talks about how he now "likes square butts and cannot lie." The Campaign for a Commercial-Free Childhood isn't as amused and has started a letter writing campaign against the restaurant chain and the Nickelodeon network to express their disgust for cubed booty.

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