Ads for fast food kids' meals usually try to appeal to children. Not the child in all of us, actual children. Burger King's new Kids' Meal ad doesn't just try to appeal to the parents in the room who don't care about their child's cholesterol intake. Its choice of music tries to appeal to the parents who are deaf.
The ad features a new rendition of Sir-Mix-A-Lot's classic big butt anthem "Baby Got Back" that talks about how he now "likes square butts and cannot lie." The Campaign for a Commercial-Free Childhood isn't as amused and has started a letter writing campaign against the restaurant chain and the Nickelodeon network to express their disgust for cubed booty.
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