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WWE offers social networking

WWE UniverseUsually known for their violent soap opera on television and pay-per-view, World Wrestling Entertainment has quietly launched their own social networking site called WWE Universe.

The article mentions that they already have 200,000 members without spending any money on advertising. Well, they have two shows weekly which have among the biggest audiences on cable television. One casual mention on those shows and they get advertising without spending any additional budget. Ditto for mentioning it on their website, which is one of the most popular destinations on the Internet.

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YouTube meets MySpace on new MTV website, channel

mtv logoMTV is reaching out to the... uh... MTV generation with a new social networking website with accompanying television channel. The highlight of the website will be user-generated video clips and messages. On it, people can request music videos to be played (they still do that?), send on-screen messages via cell phone, and chat with each other through avatars. Basically, it's a user-generated television channel.

This is definitely for the video game generation. I already can't keep up with MTV when it scrolls messages across the screen over the rare music video. The new channel and website are called Flux. The website launches Tuesday, August 1st while the channel launches in September.

Martha Stewart to launch online social network

martha stewartInspired by the success of social networking sites like MySpace, Martha Stewart Living Omnimedia is planning to launch a similar site aimed at women ages 25 to 45. The new network is set to launch in the latter half of 2007, though that could change.  Rather than exist as a separate site, the new network, which will allow women to share recipes, pictures, and household tips with one another and various experts, will be integrated into Stewart's main Web site. Now that Rupert Murdoch's News Corp. owns MySpace I'm hoping the competition might eventually lead to some kind of apocalyptic battle between these two media giants, a la King Kong vs Godzilla.

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