TVSquad

All things Obama are doing really well right now. Not just winning the election, but the top of the charts for Senator Barack Obama's two books, merchandise with Obama's image and name, anything and everything about the president-elect is hot, hot, hot. Thanks to the first major post-election sit-down interview with Barack and Michelle Obama last Sunday, CBS's 60 Minutes had its largest audience in nearly a decade. The 6.4 rating/16 share (adults 18-49) translated into a viewing audience of just under 25 million.

The enthusiasm and excitement for Obama is not unusual when you're talking about a new president. I recall this kind of buzz before Bill Clinton took office in 1993. The Clinton Inaugural even warranted a two-hour TV special that featured a glitzy array of celebrity Friends of Bill, like Barbra Streisand, Aretha Franklin, Fleetwood Mac, Warren Beatty and more.

Does the return of Law and Order to the weekly NBC lineup strike a "welcome back" chord, or does it mean that the Peacock needs a boost in the ratings from a tried and true player? I think it's the latter, because just weeks into the new season, NBC is floundering in the Nielsens, prompting a change in the schedule.

First, Law and Order is returning this week. On Wednesday, October 29, NBC presents what could be called their crime-time line up -- Knight Rider at 8, Life at 9, and Law and Order at 10.

Clearly, with the pick up earlier this week for Knight Rider, NBC is committed to the show despite the weak ratings. Presenting this solid Wednesday block of cop shows will hopefully translate into better Nielsen numbers.

Nielsen has posted an interesting article on their blog in which they rate the television viewers' political leanings with regards to the programs they watch. Based on their study, the show which best engages the Democratic viewer is The Colbert Report. The show which best engages the Republican viewer is South Park. The show which best engages bi-partisans is The Cleaner.

I don't know about anybody else, but I find this list to be amusing. I can understand why The Colbert Report and South Park (particularly with its counterculture theme) engages their respective politics, but Doctor Who? Cash Cab? I'm a fan of all of the above (I've even been a contestant on Cash Cab) and my politics lean left. Have I been watching the wrong shows?

I'd like to think that while certain shows attract a certain political demographic, it doesn't mean that the content leans one way or the other or that it is intended for that demographic. Okay, maybe The Colbert Report, but that's it.

Let's hear it for Fox TV! No, you don't need to check my meds. I'm seriously giving a shout-out to Fox for their latest move. Despite so-so ratings, Fox has renewed Terminator: The Sarah Connor Chronicles for the remainder of the 2008-9 season. This says that Fox understands that shows -- especially the sci-fi genre -- need time to develop and grow an audience.

The greatest sci-fi success of all time, Star Trek, struggled for three years on NBC in the 1960s where the network was very frustrated with the show because it wasn't a ratings smash. Imagine, if you will, how much NBC might have made if they had stuck with ST and mined the cult success that exploded into a cultural phenomenon?

Last night's second episode of ABC's new drama Life on Mars, the American version of the British hit, took a precipitous drop in the ratings. This is really bad news because Life on Mars may be the best new show of the season, unless you're in love with The Mentalist, which I am not, or maybe The Eleventh Hour or My Own Worst Enemy has tickled your fancy.

What's clear is that ABC is trying to build a solid Thursday with Grey's Anatomy, Ugly Betty and Life on Mars, but Ugly Betty is off to a rocky start, Grey's isn't the powerhouse it once was, and the pressure is on Mars to keep Grey's lead and improve on it.

The show got off to a good start in the premiere, but last night was off 25%. That's not good.

The reviews from the political talking heads -- right and left -- have been mostly positive. The visuals were spectacular and riveting. History was made at Mile High Stadium in Denver last night when Senator Barack Obama accepted the nomination of the Democratic party as the first African-American presidential candidate. There were 80,000 people packed in the stadium, and now Nielsen has determined that 38 million people tuned in to watch on TV.

How impressive is that number? It's more than the opening ceremonies from the Beijing Olympics. It's also more than the 2008 Oscars and the finale of Fox's American Idol.

The networks cleared just one hour of prime time -- from 10-11 ET -- and the Democratic organizers made sure to present Obama's speech right in that slot, not drifting into the local late news.

As Jane wrote a couple of weeks ago, CBS was hot on the heels of landing a big name star to fill the void when William Petersen leaves CSI later this year. The names bandied about included Kurt Russell and John Malkovich, and one other major motion picture star, Laurence Fishburne. Today, the network announced Laurence Fishburne will indeed be the new addition to CSI.

His character is a forensic scientist, like Grissom, but don't expect him to have Gil's fascination with insects. No, Fishburne's man has other bugs: he's a former pathologist and college lecturer who's focused on why people commit acts of violence. It should be interesting to see how his preoccupation with the why integrates with the other CSI gang who are all Grissom-trained and generally obsessed with how a crime is done and who done it.

Fishburne will be introduced in the ninth episode when his character meets members of the CSI team during a murder investigation and ends up joining them.

Numbers don't lie -- although some people can manipulate them -- but in all the ways that matter for television, the second season debut for USA's Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs, it beat first run episodes of ABC and CBS programs.

I'm generally not a numbers person. (I freely admit that I sucked at algebra.) However, the Burn Notice success in Nielsen ratings and key demographics -- 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall -- is impressive. It built on last season's numbers considerably -- 35% in viewership.

If I were to sit down and think about it, I would guess that I've watched five or six hours of television every single day since 1970.

Now, that might seem like an outlandish number to many people. After all, didn't I go to school and later work? Yes I did. But I can honestly say that when I got home from school I watched TV until 11 at night, every single night, and a lot more during the summer (and I even found time to go outside to play baseball!). Today I have the TV on from approximately 8 AM until well after midnight. That's a lot of TV watching over the years.

I thought of that when I read this article that says Americans are watching more television than ever.

One sign of a show's success is the ability to attract stars in guesting roles. Army Wives, which has been setting new records in ratings for Lifetime, has been a blockbuster hit and now they're starting to book flashy guest stars.

Ana Ortiz, Hilda Suarez on ABC's Ugly Betty, is going to be turning up on Army Wives this summer prior to her return as Betty's big sister on Betty in the fall. Ms. Ortiz will go to Charleston, where AW is filmed, before clocking in to the new New York studios for Ugly Betty.

Ana is going to be playing Sandi, a waitress who becomes involved with Roxy and Trevor in a legal way, something about a lawsuit. While it's hard to project, there are clues in that description that can start the wheels turning. First off, if she has a connection to Trevor and Roxy and we know Trevor is currently in Iraq, will Sandi's story take place after he's home? Or maybe Sandi is a girl from Trevor's past who turns up at Fort Marshall looking for him and finds that he's overseas but has left behind a wife -- Roxy -- and her boys, whom he adopted.

According to a study done by Nielsen, the average home in the United State gets 119 channels from their cable provider. The study seems to hint that this is a major factor contributing to the decrease in overall ratings for broadcast television. As a result of this, the networks face a greater amount of competition.

Other interesting finds from the study include:

• In 2007, the average household increased the number of channels it watched (up to 16 channels an average of 10 minutes per week each).
• Scripted television still is the majority of the English-language product (40% of primetime programming) despite all talk of a reality television boom. Variety programs comprise 23%.

Your scary thought of the day comes from this Reuters article. When talking about how many reality shows are now facing pressure to cut budgets and shoot shows faster they drop this bomb in, "The rapid pace can affect a show's quality..." Great! Because what the TV world really needs right now is some lower quality reality programming. I get Fox Reality. Based on some of what I've seen while flipping by there, I really thought the bottom of that barrel had been discovered.

As part of the discussion they cite the rise in studio based reality, highlighting Fox's Moment Of Truth. They also throw out that crappy stat that it was the highest-rated new program of the season. Is there anyone, anywhere, including the producers of Moment Of Truth, that doesn't think that was entirely to do with American Idol? I'm crossing my fingers and hoping that when the Tuesday ratings are in they bring with them a karmic Nielsen slap that puts that show in its proper place.

Now that the upfronts have been presented, it's time to start handicapping the ratings (although Jeff Zucker doesn't think Nielsens matter that much anymore). Nevertheless, some are looking at next fall's schedule and predicting a big-time battle royale on Thursday night at 8 o'clock. Which reality show will emerge at the Nielsen number one -- CBS's Survivor or Fox's The Moment of Truth? According to Hollywood Reporter, Fox is taking aim at CBS. When asked at the upfront about positioning The Moment of Truth -- and Hell's Kitchen right behind it -- on that night was a strategic move, the executive was diplomatic at first. He said Fox isn't looking for a battle; they're doing their own thing. But then said of Survivor, "Look, it's eroding. It's an older show. Its eventually going to give up and were trying to accelerate that."

Hmm, sounds like fighting words to me. The Moment of Truth and Hell's Kitchen are two of Fox's three premiere reality shows, behind only American Idol in the ratings. Anyway you slice it, Thursday night is going to be a night to drive TV fans crazy. While Fox and CBS are leading with reality shows to start the night, ABC will offer Emmy winner and critic's darling, Ugly Betty, NBC will serve up its Emmy winner(s) and critic's faves, My Name Is Earl and 30 Rock, and the CW will bring back the venerable fan fave, Smallville. And that's not even considering what the rest of the networks have planned.

What do you do when you're losing a race, coming in last in a field of four, and have to justify your dismal performance? You change the scoring. What am I talking about? When asked about why his network is doing so poorly in the ratings, president and chief executive officer of NBC Universal, Jeff Zucker told Television Week, "It's not just about the ratings anymore."

What? (Imagine that as said by the Aflac duck). Do you think he really meant it, or is Jeff just hoping that the advertisers won't mind that his primetime lineup is getting its collective butt kicked by CBS, ABC and Fox most every night on the week?

Just to be fair, Zucker explains that the ratings don't matter because the network is fulfilling the expectations of the advertisers. "We're in an era where - we've made a commitment to our advertisers to a schedule. Advertisers have an expectation. It's not just about the ratings anymore. It's about our relationship with our advertisers and what their expectations are."

Attention How I Met Your Mother fans! There's a 99% chance that the show is returning for a fourth season. CBS still hasn't given the Monday night laugher an official pick up -- which they did for the freshman sitcom The Big Bang Theory way back on February 15th -- ticking off many a comedy fan (including yours truly). Nothing against Big Bang; I love the show. But was it more deserving of an early pick up than Mother? Not to me.

Anyway, I had the chance to interview How I Met Your Mother's Josh Radnor yesterday and the actor told me that the cast is definitely working on the assumption that they will be back next fall. When I asked him directly if the show will be renewed by CBS, he laughed and said, "I'm not worried, but who knows. It's television and stranger things have happened. We're doing better than we've ever done, although I kind of go to sleep when I read those Nielsen reports. I would think we are coming back. Yes, we are."

That was enough for Josh, but I needed more assurances. Call me needy. I pressed for evidence that Lily, Marshall, Robin, Barney and Ted are all going to be hanging out at McLaren's with me next fall, like usual. "I'll just say this, we are filming a cliffhanger. It's not like we wrap up the series."