neilsen-related stories
Posted Jun 30th 2009 3:25PM by Allison Waldman
Filed under: OpEd, Law and Order, Reality-Free

Well, that's a relief. After months of speculation that NBC would be bringing
Law & Order: SVU back for the 11th season without the two stars that have anchored the show, there's good news.
Mariska Hargitay and Christopher Meloni have re-signed with
SVU. They pair agreed to stick with NBC's top-rated Neilsen drama for two more seasons.
Good news is probably an understatement. It's really great news because with
SVU moving to Wednesday, 9 p.m., the show really didn't need to shake up the cast at this point in time. Stability mattered and NBC found a way to bring the two stars into the fold, offering them both the flexibility they sought.
Continue reading Meloni & Hargitay sign on for more Law & Order: SVU
Posted Oct 25th 2007 10:02AM by Brad Trechak
Filed under: Industry, OpEd

According to an article in
Variety,
Google is paying Nielsen for demographic data regarding certain TV shows. Google dominates the Internet ad market to the point where billions of small sites use Google ads and it looks like they're trying to break into the TV business.
It's a logical business move on Google's part if they want to expand their business into more mainstream media. There has been a slow merger of television and Internet entertainment over the years (the most recent example being the episode download sites of every major network) and Google knows this and probably wants a piece of the action.
Perhaps Google will even get its own television show in the future. The Google Channel. What sort of television shows would be on it? I bet it'll have fantastic commercials, targeted specifically to the individual viewer. Or maybe not.
Posted Feb 15th 2006 8:51AM by Anna Johns
Filed under: Industry

Neilsen Media Research is finally going to answer that
question, now that it has decided to include college students in its ratings research. Starting next year, it will
include dorm-bound and apartment-dwelling college students in its national sample of viewers. This could increase the
coveted 18-24 viewership numbers from 3 to 12 percent. Neilsen estimates that college students who don't live at home
with mom and dad watch 24 hours of television each week.
What did/do you watch during college? I actually
didn't watch much television during college. All I remember watching is Conan O'Brien and South Park, which began in my
junior year.