ABC offers some of its shows on iTunes, but a new venture set to launch in May
called My ABC will allow fans to download free (but ad-supported) episodes of Lost, Desperate
Housewives, and Grey's Anatomy. This sounds like a pretty cool idea, and it would be even cooler if I
actually watched those shows. The "selling" point, however, will be in how ABC incorporates ads into these
downloaded shows. DVR has spoiled some of us, but television watchers are used to seeing commercials. People who are
online, however, don't take as kindly to intrusive advertising. It's a necessary evil, but ABC would be wise
to consider the medium they'll be utilizing.
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