The Nielsen ratings for last Friday night showed that NBC did really well with the Olympic opening ceremonies. Good for NBC, bad for fans of CBS's Swingtown. It didn't take a psychic to predict that all that NBC Universal hype would draw those who love pomp and spectacle. It also didn't take a seer to see that CBS wasn't giving Swingtown a fair shot by asking it to go up against the Olympics. Still, in CBS's defense, Swingtown just hasn't grabbed the kind of ratings all summer long -- mostly on Thursday nights -- to warrant the network believing that it has a potential hit on its hand. The New York Times pondered Swingtown's fate, too.
I think it does, but only if CBS gives Swingtown some time. I'm not alone in thinking this either. Josef Adalian agrees, as do and many TV Squad readers have expressed their passion for this show. Will CBS hear them as they chant, "All we are saying, is give Swingtown a chance."
CBS is on a good run, being the most watched network for the last five years, but they have taken a bit of heat for the formulaic way they have gone about doing it. Not arguing with success, the whole family of CSIs, and their crime based cousins, will be back, but the network is trying to branch out with some edgier programming. Most notably, Swingtown, Viva Laughlin, and Moonlight.
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