I will guess that a lot of people think that the reason why we have another cable drama set in the world of advertising is because of the success of AMC's Mad Men. And while the honors that the 60s-based show probably gave TNT execs an extra reason to look at Trust Me and put its production into overdrive, the show has actually been in the works for a while.
The comparisons are going to come though. The shows are very different. Judging from the first two episodes, they're not only different in setting (2009 Chicago vs. 1960 NYC) and tone (faster paced, with more obvious humor than Mad Men), they're not really going for anything deep or tackling any big issues.
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