TVSquad

As I said in my post about the 90210 panel, CW entertainment president Dawn Ostroff doesn't like to give us definitive answers. For some reason, she doesn't feel she has to. Problem is, that doesn't make the critics very happy. We don't like it when someone isn't being forthright with us, and we can sense it.

In her executive session, Ostroff avoided saying anything definitive on two major topics: the lack of "urban" shows on the schedule and the mechanics of the network's deal with Media Rights Capital to produce the network's entire Sunday block of shows.

Brad told you a couple of weeks ago about the new shows on The CW this fall. The network put aside Sunday nights in order to have Media Rights Capital program the night as it pleased, as an experiment. Now, the lineup that MRC has come up with has been released. The network has put all four shows into production immediately (no pilots) so they'll be ready for fall. The shows will run from 7pm to 10pm. Note: sorry Moonlight fans, your show didn't make it.

Moonlight is not going to just go away quietly and join that long list of one-and-done shows. People keep saying it's over, but apparently not everyone is listening. The latest rumor, from Nikki Finke's blog, has the show landing at the CW. And how would that work, considering that the CW has already made their schedule? I'm glad you asked.

You may recall a post from a few days ago about the network throwing in the towel on Sunday nights. That has now been confirmed with their upfront announcements. Sundays have now been outsourced. Moonlight comes back into the picture as a possibility to fill one of those two hours for Media Rights Capital, the new programmers for Sunday nights. If they could get even 60 to 70 percent of the show's viewers to make the move with them, it could be the most watched show on the network. Something that sounds very plausible given the loyal following the show has developed. It's still firmly in long-shot territory, but has the makings of quite a story.

Mike Judge has not created a new animated series since 1997. I guess 10-plus years is long enough because he's entered a deal with ABC to create a new series called The Goode Family.

The series has a 13 episode order and is being produced by indie studio Media Rights Capital. It is the result of an independent deal between the studio and the writers so it's not affected by the WGA Strike.