TVSquad

Yet another in a long line of multi-platform series is being whipped up, this time by NBC. The new daytime show, iVillage Live, will debut on NBC on December 4 at noon. iVillage is an online site for women that was acquired by NBC. The show will take place at the Universal Orlando Resort and will cover the usual daytime talk show stuff like family, parenting, health, beauty, etc. The series will also air on Bravo and on the iVillage.com Web site. In order to bring the online and televised aspects together, people will be able to chat online during the show and have the text displayed on a scroll at the bottom of the television screen. They can also text questions to the show on their mobile phones. Basically, it sounds like TRL, but for adult women. Episodes will also be archived on the Web site.

I have to say, I don't quite see the appeal here, and it's not because of my natural male aversion to daytime gab fests. The mish-mash of a live show mixed with the random text messaged thoughts of everyday people might work for MTV, but I'm not sure grown ups will really latch on to such an idea. It's all going to depend how they approach it, but based on the description of this show alone, it sounds like a messy attempt at synergy.

Jeez alou, everyone's blogging these days. And it seems like NBC News is at the forefront of making sure all their to stars blog about the "inside scoop" on their shows. It started with "The Daily Nightly", where Brian Williams and others blog about the machinations of putting together a nightly newscast. Now, NBC-owned site iVillage has started a blog written by none other than new Today anchor Meredith Vieira, which they're calling "Meredith Today" (clever, huh?). Right now, there's only two entries: an intro entry where she talks about the Pennsylvania school shooting earlier this week, and there's a new piece about her first reporting assignment in years (she went to Colorado to talk to the family of the girl killed in a school shooting last week).

Not sure if I'll ever read this (I don't read "The Daily Nightly," even though I think I should), but at least we know Meredith will not be shy about holding back in this blog, judging by her nine years on The View. It might be a great read, or it might be a train wreck; either way, it'll be pretty fascinating to keep track of.

[via Pop Candy]