Why is it that no one can make an infomercial where people are sincerely speaking off the cuff about whatever it is they're selling, instead of reading off a script or teleprompter? It never looks natural; in fact, it often makes the infomercial take on a creepy quality. This is especially true when said infomercial takes on a talkshow format, with one guy behind a desk and one guy in a chair next to him, sort of what Letterman would look like if we lived in the Bizarro world.One such ad is for books from Bottom Line Health.
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