Interesting article on the BBC website today; they had an independent polling company survey over 2,000 Brits on their video viewing habits, and they found that, of the people that said they regularly watch online video, 43% say they watch less television as a result. The number of total online viewers is still a minority: 9% of the people surveyed said they watch online video regularly, 13% they watched occasionally, and another 10% say they plan to watch online video within the next year. But, remember, there is not nearly as much current British programming available online as there is in the U.S., so that number might grow as the BBC, ITV, Channel 4 rolls out on-demand video on the web, which the article says is due in the next few months.Posts with tag icm
Online video eating into television audience, says British survey
Interesting article on the BBC website today; they had an independent polling company survey over 2,000 Brits on their video viewing habits, and they found that, of the people that said they regularly watch online video, 43% say they watch less television as a result. The number of total online viewers is still a minority: 9% of the people surveyed said they watch online video regularly, 13% they watched occasionally, and another 10% say they plan to watch online video within the next year. But, remember, there is not nearly as much current British programming available online as there is in the U.S., so that number might grow as the BBC, ITV, Channel 4 rolls out on-demand video on the web, which the article says is due in the next few months.Continue reading Online video eating into television audience, says British survey
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