TVSquad

Go Daddy has probably used the Superbowl commercials to their advantage as much as, or more than, anybody. Because of their history, their commercials are some of the most anticipated. Here we get a peek behind the scenes at the marketing department.

It's not a bad ad, but nothing special. Even seeing it for the first time it seems like something we have seen before. The idea that the marketing department at Go Daddy is just one big party is amusing, but simple. I take off a couple points for including the American Chopper guys. I've just seen too much of them at this point. Those points and then some are gained back by the appearance of Danica Patrick though. I do love my racing. The return of Candice Michelle is nice. Seeing Kevin Rose in the commercial was a bit odd, but given their business, it makes sense.

After having its 2005 ad yanked in mid-Bowl by FCC-fearing Fox executives, internet domain registrar GoDaddy is gleefully promoting (though not releasing) its 2006 ad. GoDaddy chief Bob Parsons is warning anyone who's interested that the commercial might not be approved by ABC censors. Considering how delighted he was with the results of the 2005 controversy, I think we can count on the 2006 version being scandalicious. Previous GoDaddy TV and extended Web ads, including the 2005 cuts, can be viewed here.