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Food Network hopes Paula Deen will attract younger viewers

Paula DeenYeah, I'm confused by that headline too.

Since there are so many changes at Food Network (Rachael Ray devoting more time to her syndicated show, Molto Mario being canceled, the ratings dropping for many of their top shows), the channel is trying to attract younger viewers and challenge competitors by introducing Paula's Party, which Post-Gazette.com describes as "more Romper Room than Cooking With Master Chefs."

Sorry, but that sounds ridiculous to me. Deen is a kind, 59 year-old Southern woman. I don't want to see her talking about sexy footwear (as she did during an episode taping), officiating crab races (as she did during an episode taping), or interviewing rapping skateboarders who wear iPods (OK, that hasn't happened yet, but give the show time).

Then again, the article above says that Deen smokes cigarettes and named her crab "Cocaine Connie," so this could get interesting. Like some wild, nutty grandma who also knows how to cook. But I'm not convinced this will work.

If they're not careful, Food Network will turn into the MTV of cooking channels: a cooking channel that actually has very little cooking on it.

[via TV Tattle]

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