demographics-related stories
Posted Jul 14th 2008 1:43PM by Allison Waldman
Filed under: Programming, Ratings, Reality-Free, Mad Men, Burn Notice
Numbers don't lie -- although some people can manipulate them -- but in all the ways that matter for television, the second season debut for USA's
Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs,
it beat first run episodes of ABC and CBS programs.
I'm generally
not a numbers person. (I freely admit that I sucked at algebra.) However, the
Burn Notice success in Nielsen ratings and key demographics -- 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall -- is impressive. It built on last season's numbers considerably -- 35% in viewership.
Continue reading Burn Notice premiere sizzles in the Nielsens
Posted Jul 12th 2008 12:06PM by Allison Waldman
Filed under: Pickups and Renewals, Reality-Free, Army Wives
The
success of Army Wives has been huge for Lifetime. Currently, the second season is doing gangbuster ratings so it's no surprise the CEO Andrea Wong announced yesterday that
Army Wives has been renewed for season number three.
Commencing in early 2009, there will be 18 new episodes of the military-oriented, drama set in Fort Marshall around the lives of the families of Army personnel. Currently, the tale of the "tribe" has been a grand slam, Sunday night success for the cable net, the number one cable show among women 25-54 and women 18-49, Lifetime's key demographics.
Continue reading Lifetime drafts Army Wives for a third tour of duty
Posted Jun 30th 2008 2:01PM by Brad Trechak
Filed under: Industry, Programming, OpEd, Reality-Free
Variety has an interesting article up about
the age demographics of certain TV shows. It seems that the average age of the television viewer has risen to the age of 50, outside of the key demographic of 18 to 49.
The oldest-skewing shows are NBC's
Monk and ABC's
Women's Murder Club. Interestingly, the ages on ABC, Fox, and NBC have been rising while CBS, which promotes to an older demographic to begin with, remains steady.
The study was released by Magna Global's Steve Sternberg. "The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," Sternberg wrote.
Continue reading Which shows do young and old viewers watch?
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