TVSquad

Have you seen the Brooke Shields' commercial for Latisse? Were you as confused by it as I was? It sounded like a cosmetics commercial, which I think was the idea. They soft-sold the whole pharmaceutical angle because of the side effects. After all, getting longer eyelashes is worth risking red and itchy eyes, or "eyelid skin darkening," isn't it?

Generally speaking, I like Brooke. I watched Suddenly Susan. I even watched Lipstick Jungle. But I don't like this commercial, even if she's endorsing the best eyelash growing stuff in the world. The way it's put together is deceptive. It looks and sounds like she's selling eye makeup, which she's not.

While no deal has been reached just yet, a couple gossipy type sites are saying a top American cosmetics company is trying to woo Simon Cowell into launching his very own line of toiletries, including a perfume. This has apparently been verified by Cowell's publicist, so keep an eye out for various products with the name "Simon Cowell" on them designed to make you smell all pretty and stuff. I'm not sure exactly what products will be available if the deal goes through, but I assume they'll not only improve skin and hair, but also shatter your childhood dreams and viciously humiliate you as well. His publicist also says that a product with Cowell's name on it will generate a lot of interest, which I don't necessarily believe. If I need someone to tell me I'm singing Arthur's Theme off key he's the first man I'll turn to, but I don't have any desire to purchase face cream from him.