chevy-related stories
Posted Oct 20th 2009 3:16PM by Allison Waldman
Filed under: OpEd, Commercials, Celebrities, Reality-Free
Chevy must have focus groups and research that tells them that
Howie Long is a good spokesperson for their products. As a
Fox NFL anaylst, he's fine alongside the likes of Jimmy Johnson and Terry Bradshaw. That said, I can't stand Howie Long in his commercials.
Long is smug and arrogant in all of 60 seconds. He's supposed to be selling the advantages of Chevy products -- while dissing those of Honda in direct jabs at the Japanese company -- but he rubs me the wrong way. Perhaps it's his smile. He just acts like he has no humility. He's all confidence and self-assuredness. Those two qualities should make him an excellent pitchman. That's what Chevy is trying to project.
Continue reading Is Howie Long helping or hurting Chevy with those ads?
Posted Feb 4th 2007 8:18PM by Brett Love
Filed under: Sports, CBS, Commercials, Super Bowl
And I thought Maposaurus was bizarre... I'm not sure of the thinking behind this commercial. If random guys are going to start stripping and rubbing themselves against the car, I want nothing to do with the HHR. I'll take the Pinto with the exploding gas tank given the choice. While it doesn't work from that angle, it was pretty amusing.
Give them credit for getting all types of guys in on the act. Even a pale, bony, old dude. The reaction of the girls was great. Especially the one covering her eyes and saying, "Tell me when it's over." Probably not a good idea to float out there during your commercial though. Nice choice of music as well. "It's getting hot in here" is a great song.
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