TVSquad

That question in the title may be a bit unfair, and slanted, given that I haven't actually seen the new 90210 yet. I could have just as easily titled this, "Is the new 90210 like totally awesome?" What I couldn't do is actually give you an opinion one way or the other, because The CW isn't going to let anyone see the show before the September premiere. Get a look at the message that drifted into TV Squad HQ from The CW.

"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen "90210" for any media in advance of its premiere. We're not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."

Yes, your grandfather's network just got considerably cooler. Unfortunately, whether or not this is going to put Jackson on our small screens with any regularity remains to be seen. The deal isn't to join a specific series. Rather, Jackson has signed a first-look deal that will have him develop and produce projects for the studio over the next two years.

We'll have to wait to see what, if anything, comes of the new partnership, but there is an encouraging bit in the announcement. Jackson says he's open to the idea of limited appearances on something he produces, referencing Salma Hayek's run on Ugly Betty. I'm of the mind that the more Samuel L. Jackson on the TV the better, but I'll take what we can get. His only previous credit producing television is Spike's Afro Samurai, which is set to return this fall.

Craig Ferguson must have been seeing the buckets of money his boss, David Letterman, has been raking in and said, "hey, how do I get a piece of this?"

Why else would he start his own production company? To develop young talent, he told The Hollywood Reporter. In his job, he told the industry trade paper, "You meet everybody. You get to see every actor who is doing stuff, and you get to see the younger comedians on their way up. That is a natural symbiosis." The company, Green Mountain West, has already signed a development deal with CBS Paramount that gives his home network first-look rights at anything he develops.

For all you readers out there who are poring over their pilot scripts, thinking that you're going to be the next Larry David or Aaron Sorkin, let me let you in on a little secret: put some hot and not-very-deep girls in bikinis, have them kiss a lot of guys on the beach, and you're on your way to television riches. Just ask David Hasselhoff.

Alternately, you can just ask the husband and wife team of Gary and Julie Auerbach, creators of MTV's hit "reality" series Laguna Beach. According to Variety (registration required to see the entire article), they have signed a deal with CBS Paramount Networks to develop scripted comedies and dramas for the company. Apparently the company's president and vice president are big fans of Laguna, and like the fact that the reality series is being presented with the narrative arcs usually seen in scripted shows. They want a little of the reality element brought to scripted shows, and they feel the Auerbachs are the best people to do that.

My theory as to why they got the deal? See the first paragraph. Boobs. Gossip. Sand. Beach. It doesn't take a programming genius to see the money making potential here.