TVSquad

"When you go to Miami, watch your step. Because every move you make could be your last."

That's a line from the commercial that's been running all week for tonight's CSI: Miami. How does the city of Miami feel about this? It's probably great publicity when your city is not only the setting for the most popular TV show in the universe but the name of the city is actually in the title. But what an odd type of publicity.

Basically, the ad is saying "hey, you might want to come to the city, but you better give it a second thought or you might, you know, die." Sure, I know the show is about murder and the solving of various crimes (mostly, um, murder), but imagine Las Vegas having an ad that said "you might want to come to Las Vegas, but watch out: you'll lose all your money and might be approached by a hooker." Or how about an ad for It's Always Sunny In Philadelphia that said "if you think it's always sunny here, think again. Sometimes it rains, and you might just get raped."