Most television programs are supported by advertisers. But advertisers these days aren't sure how much money it's worth spending on your eyeballs. After all, you might have a PVR that you use to fast forward past commercials. Well, TiVo has tried to placate advertisers by presenting second-by-second ratings data.But what if you leave your TiVo or TV playing and get up to leave the room altogether? Microsoft thinks they may have the answer.
The company has applied for a patent that would use cameras, biometric sensors, and other tools to determine if you're sitting in front of the TV. Or if your wife, or kid, or other identifiable person is.
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