TVSquad

Did you know you could fit 20 big wheels on the top of the all new Toyota Sequoia? Me neither, but apparently it's a major selling point.

All kidding aside, I like how this commercial appeals to the immature masochistic side of me. I'm talking about the side that would like to get on a big wheel on a steep hill with little to no padding and roll with only a few bails of hay resting between me and imminent death.

That's seems to be the demographic Toyota is shooting for here, and I'll be damned if they didn't nail it.

Toyota picked the super-bowl this year to start their advertising campaign for the new Tundra. Besides the ads, Toyota will be staging a bunch of "Prove it!" test drives across the nation in the next six months. Toyota is said to have spent twice the amount they ever have on a vehicle launch, so hopefully the ads are that good. Toyota is simply trying to showcase the new Tundra's capabilities in simple ways. Tundra is Toyota's first full-size truck, meant to compete with Ford and Chevy. Look for these ads during the super bowl, then let us know what you think about them in the comments below.

I wrote about a few of these commercials over at Adjab recently, but I have to mention more of them here because they are really starting to get to me.

Have you ever noticed that TV commercials that run during the summer are particularly annoying? It's not just the actual content of the ads (though that can be quite irritating), it's the number of times that a commercial is repeated during June, July, and August. Toyota can't just have a one or two week sale, they have to have a damn Toyotathon that lasts all summer, so we have to hear that "Let's go for a ride, feel the sunshine, let's go for a ride in the summertime" song 300 times a day. Dunkin' Donuts doesn't just have a few summer drinks, they now have summer drinks for every situation and personality, and America runs because of them, so these ads run 200 times a day.

Now, some of this might be because I get paid to watch TV for a living and watch a lot more of it than most people, but I think that even the most casual TV viewer sees these ads over and over and over again, to the point that they want to change the channel. Have you noticed that summertime ads run a gazillion times a day?