TV syndication upfront ad sales are brisk, with syndicators expected to sell higher levels of ad inventory, similar to the broadcast networks. Sales are more than 50% complete, with one syndicator, Warner Bros. Domestic Television Distribution, more than 70% sold out of its 2008-09 ad inventory, according to The Hollywood Reporter.
What's it all mean? It means that syndication upfront totals are expected to be around $2.4 billion, up 4.5% from last year.
Maybe one reason is that syndicators are incorporating more product integration into their packages, especially with talk and entertainment shows. Strong categories include packaged goods, pharmaceuticals, movies, and fast food.
Hmmm ... I wonder what they're saying. That TV viewers sit around eating Big Macs, doing drugs, and woofing down Cheetos? Yeah, that can't be right.
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