TVSquad

Oldie but a goodie here. I haven't even seen this in at least two years but I stumbled on to it earlier today while digging around on YouTube. What is it that I speak of? Quite possibly one of the coolest commercials (it's like a tiny film really) that I've ever seen. Made by Honda in 2003, the cog commercial was only released in Britain and the Internet so I'm not sure how many people actually know about it. Tons probably, but whatever -- it's still fun to watch. It's actually quite similar to this "10,000 coins topple over" video that Adam posted about a few weeks ago.

So go ahead and watch it. The video is after the jump. But while you do, think about this: According to Honda's Wikipedia page, it took the filmmakers and engineers 606 takes to make this elaborate machine do what it was supposed to in front of a camera. I'm glad they didn't give up. Perhaps this commercial is the root of my obsession with the Honda crab?