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Posts with tag SecretSanta

Products galore...and you can't avoid them

Posted Feb 22nd 2008 11:04AM by Allison Waldman
Filed under: Other Comedy Shows, Industry, OpEd, 24, CSI, Daytime, Cable/Satellite, How I Met Your Mother, The Office, Psych, Project Runway, 30 Rock, Friday Night Lights, TiVo, Damages, Lipstick Jungle

Is it really a big surprise that television advertising isn't as effective as it used to be? As TV watchers -- okay, we're uber-watchers -- we know that with DVRs and TiVos we're zooming through ads, or we're channel surfing in between segments of our favorite shows, or renting/buying content in formats that allow us to avoid commercials altogether. Now, according to the Association of National Advertisers and Forrester Research's TV & Technology Survey, we learn that six out of 10 marketers believe that TV advertising has become less effective in the past two years. And it's getting worse.

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