TVSquad

How do you pump up the viewership for a music award show on a network that used to be all about music but lately has been all about reality TV and nasty scandals? Well, apparently MTV has decided to go retro and keep it funny. To promote the upcoming 2009 Video Awards, MTV has created a West Side Story parody, not too different from the brilliant solo turn by Neil Patrick Harris at last June's Tony Awards.

The commercial is a mixed bag. Taylor Swift proves that she has the real goods as a singer, doing the toughest part of the "Tonight" quintet. Ne-Yo's dance turn is more of a salute to Michael Jackson than an homage to composers Leonard Bernstein and Stephen Sondheim. And Katy Perry's rooftop bit reinforces the fact that she's funny and playful.

Russell Brand made his mark in England as a comedian before climbing up the ladder and landing roles in films. American audiences first got to know him as the aloof rock star Aldous Snow in Forgetting Sarah Marshall and as the host of the 2008 MTV Music Awards. Sunday, America gets its first real glimpse of Brand as a stand-up comedian, when his first one-hour special, Russell Brand In New York City, premieres at 10 p.m. on Comedy Central.

Brand is going to be everywhere in 2009. His autobiography, My Booky Wook, hits shelves next week, and he's working on Get Him To the Greek, a new Judd Apatow-produced vehicle for the Aldous Snow character and a remake of Arthur. He's already got the Julie Taymor-directed film of The Tempest, with Helen Mirren as "Prospera," waiting for release. I caught up with him by phone as he was at the airport on his way to Los Angeles.

TVS: Do you feel you have to introduce yourself to America as a comedian because most people know you from movies or perhaps as a host?

Yes, I am the odd duck. Well, wait. Perhaps it's not all just me. I mean, I'm talking some really odd duck television crushes I have. Some are odd because other folks might not understand such a crush. Others are odd when considered in correlation with me, in particular. And some are odd just because I'm odd and so are they.

Of course, the duck in the image isn't so odd. I looked for an odd duck and kept thinking I didn't want my own image plastered here on the main page. So, we'll suffice with your basic common duck from New Jersey. He could be mob-related, so he could be a tad odd. Read on!

The folks at our sister site Cinematical are working hard to give you news and reviews of the best -- and worst -- the silver screen has to offer. Here are some of their latest musings on the latest blockbusters, indies, and everything in between:

• There's a large contingent who believes that the first Hancock wasn't a good idea. Nevertheless, Hancock 2 is in the works. Do you think you'll shell out the cash next summer?
• Anthony Hopkins as Hannibal Lecter is so iconic that it's hard to believe that he wasn't the one who originated the role. Cinematical Seven takes a look at the best sequel replacement actors.
• Beyonce hasn't exactly had an illustrious film career thus far, but I'm pretty interested in her portrayal of Etta James in Cadillac Records. Cinematical reviews the film and tells you if this Beyonce film is better than the rest.
• I thought Russell Brand was one of the best parts of Forgetting Sarah Marshall, and my aversion to Dudley Moore has prevented me from ever seeing Arthur. Now that Brand is in talks to reprise the role, maybe I'll see what this classic movie is all about.
• Sure, I watch videos on YouTube, but I've never actually uploaded anything myself. I kind of wonder who it is who spends so much time uploading video after video of their personal moments. The new documentary, I Want My Three Minutes Back, explores the people behind the videos.

Look, I'm just going to go ahead and take credit for this one. Obviously Britney listened to me when I praised her for her awkwardly funny VMA promos with this year's host, Russell Brand, and agreed that that was enough for this year. Her manager, Larry Rudolph, has confirmed that despite reports, Brit will not be picking up the sparkly underwear from the cleaners in order to perform at this year's VMAs.

Fans of unruly extensions and gum-smacking need not fear, however: there is still a good chance that Ms. Spears will make an appearance at the fête. Britney is nominated for Video of the Year for her single, "Piece of Me." Even though Britney Spears has been nearly synonymous with MTV and the VMAs for most of her career, she's never actually won one of the coveted moon men, so I'm not sure how good her chances are of actually making an acceptance speech. Regardless, I wouldn't be surprised if producers still find something for her to do during the show; if there's one thing for which Britney can always be relied on, it's creating buzz. Well, that and single-handedly keeping Cheetos in business.

The MTV Video Music Awards air on September 7.

We all know the story: Britney Spears got divorced, shaved her head, beat a car with an umbrella, went to rehab for a little while, and generally acted in an unstable fashion in front of the paparazzi. Then, last year, she was supposed to put all of that behind her and reclaim her rightful crown as a pop princess by performing her new single, "Gimme More" at the MTV Video Music Awards.

So she opened the show--but her performance was more befitting a zombie stripper than a multi-platinum artist. Things continued to go downhill for a while, until her dad stepped in. After that, it was better extensions, visits with her kids and guest spots on How I Met Your Mother. It was good all around.

Now, after several months of relative stability, Britney may be ready for a comeback from her comeback. Along with VMA host Russell Brand, Spears is starring in a couple of promos for the VMAs. The videos are after the jump.