Promotion-related stories
Posted Oct 28th 2009 11:21AM by Allison Waldman
Filed under: Other Drama Shows, Industry, OpEd, Reality-Free

About two weeks ago, with much fanfare, ABC issued a press release about a big promotion for the new sci-fi remake of
V. The idea was
skywriting giant red "V's" over national monuments around the country. When I read about it, I thought it was pretty clever.
Like ABC media, I didn't contemplate the environment hazard posed by spraying the skies with red skywriting materials.
The skywriting stunt has been canceled because one clever reporter did. She snagged ABC in its own press net.
Continue reading Remember the V skywriting stunt? Forget it!
Posted Aug 22nd 2009 12:14PM by Brad Trechak
Filed under: Programming, OpEd, Smallville, Reality-Free

In anticipation of the season premiere on Friday September 25th (and nothing says 'the last season" like a move to Friday nights),
a new promotional trailer for
Smallville Season 9 has been released (it's on the EW.com site and is sadly not embeddable). The good news is that the trailer gives a pretty clear view of Clark's new costume.
It's somewhat different than the
leaked Comic-Con trailer, and that's a good thing. As for the outfit itself: others have said it reminds them of Neo's outfit from The Matrix. While there are similarities to that, it reminds me more of the outfits worn by the Phantom Zone villains in a recent Superman comic co-written by Richard Donner and Geoff Johns. Given this
season's big bad, the costume design was likely done that way to evoke Clark's Kryptonian heritage.
So what do you think of the trailer? Does it make you want to stay in Friday nights and not miss an episode?
Posted Aug 13th 2009 9:02AM by Allison Waldman
Filed under: Other Comedy Shows, Industry, OpEd, Reality-Free

I've been pretty down on a lot of the stuff NBC has done about the new fall season, especially the Jay Leno experiment. But here's something that strikes me as a smart move.
NBC is streaming the pilot of Community on Facebook. It's sans commercials and free for anyone who's a Facebook user who's willing to become a fan of
Community. Or they can send a link from the fan page to friends, or place it on their Facebook profile.
Marketing-wise, this makes a lot of sense. The demographic NBC is targeting is the Facebook generation. And just the idea of seeing something before it previews anywhere else -- on your laptop for free just by going on Facebook -- is easy as pie.
Continue reading NBC turns to Facebook to preview Community
Posted May 11th 2009 11:03AM by Brad Trechak
Filed under: OpEd, Daytime, Celebrities, Talk Show, Reality-Free

It was a nice idea. Oprah
does a promotion for Kentucky Fried Chicken (KFC) involving their new grilled chicken offering. She mentions on her talk show that the chain is offering a free grilled chicken meal if you hand in a downloadable coupon available at
Oprah.com. Sadly, it
didn't turn out so well for the franchise.
Oprah's insane popularity caused about a bazillion people to download the free meal coupon. So many, in fact, that KFC wasn't ready to give out so much free grilled chicken and has now offered rainchecks for the existing coupons.
Continue reading KFC and the power of Oprah
Posted Jul 17th 2008 11:43AM by Brett Love
Filed under: TV on DVD, OpEd, Chuck, Reality-Free
No, it's not another lamentation about those overlooked shows that really do deserve a DVD set, but just can't seem to get them. I've grown accustomed to having Bob's weekly DVD release post arrive like a slap in the face as Beggars and Choosers is not on it, again. Instead, this is about those shows that do get their DVD set, but are late for no good reason at all. At least, not one that I can come up with.
I started thinking about it last week as I was talking with a friend and we were watching the Hellboy/Chuck promo. She commented that she really should start watching Chuck. In full agreement, I quickly pointed her to the Chuck page on Hulu. But wait, there are only three episodes available on Hulu. I guessed that it must be because they don't want streaming to cannibalize DVD sales. So I headed to Amazon. Chuck isn't out on DVD until September 16th. What the hell?
Continue reading Things I Hate About TV: DVD release dates
Posted Jun 21st 2008 2:01PM by Allison Waldman
Filed under: Video, Psych, Reality-Free

So, I'm minding my own business the other day, watching one of last season's
Burn Notice episodes in anticipation of the new season, when I see a commercial that made me laugh out loud. It was a
promotion for the new season of Psych. Gus and Shawn (Dule Hill and James Roday) in a familiar-looking black and white set, at a grand piano, sitting side by side singing "Ebony and Ivory." It was hilarious. So funny that I decided you had to see it. (below)
James Roday laying on a Paul McCartney accent. The giant keyboard with the title
Psych where Steinway should be. Dule Hill in the Stevie Wonder part, with impossibly wide collar flaps and a toothy grin.
Continue reading Psych does Ebony & Ivory - VIDEO
Posted Apr 1st 2008 10:02AM by Brad Linder
Filed under: PVR Wire, TiVo
TiVo is announcing a
new promotional bundle that will net you a TiVo HD, a TiVo WiFi adapter, and product lifetime service for $698, which is less than the original cost of a TiVo Series3 without any service at all.
Of course, if you expect to scrap your TiVo within a year or two, you can save a few bucks by picking up a $299 TiVo HD and signing up for an annual or monthly contract. But if you plan to keep your TiVO HD for 3 years or more, it's hard to beat this price. Oh, and TiVo will throw in a plush toy. So there's that to consider.
The offer is good through June 16th, but TiVo loves to extend offers like these. I mean, don't come hunting me down with burning torches if this offer really does expire, but I think it's a safe bet that once this promotion expires, TiVo will offer a different one.
Posted Jan 29th 2008 6:01PM by Brad Linder
Filed under: PVR Wire, TiVo
TiVo is rolling out a new raft of rebates and promotional offers. Or rather, the company is extending some existing promotions while modifying a few others. Here's the rundown:
- The TiVo HD product lifetime offer which had been set to expire on January 7 has been extended through April 1.
- The $200 rebate on Series3 boxes and $150 rebate on dual-tuner Series2 units has been extended through April 5 (PDF link).
- The $170 rebate on single-tuner Series2 units has been dropped to $150, and is also available through April 5.
So if you're in the market for a new TiVo, you might want to think about picking one up before April. But if there's one thing I've learned about TiVo over the last few years it's that the company almost always has a promotion going on. If you miss these deals odds are a new rebate offer will be just around the corner.
[via
TiVo Lovers and
WeaKnees Blog]
Posted Jul 25th 2007 12:03PM by Adam Finley
Filed under: The Simpsons, Web
So, back in May I told you about a limited number of Simpsons-style XBoxes being given away at promotional events in anticipation of the upcoming movie. If you weren't lucky enough to snag one of the yellow consoles with Homer's visage at one of these events, you can try bidding on one that recently popped up on eBay. Just bring a lot of cash, 'cause the bidding, as I type this sentence, is at $1,900.
Continue reading Rare Simpsons Xbox on eBay
Posted Jun 28th 2007 10:33AM by Brad Linder
Filed under: PVR Wire, TiVo

Best Buy and TiVo are
running a promotion that lets you get an 80-hour Series2 TiVo for free after rebate, or a dual-tuner box for $50 after rebate. They'll even through in a free Wireless G adapter.
What's the catch? You've got to sign up for high speed internet service through Best Buy. And you've got to print
the coupon and take it into a store. This deal is not available through the TiVo or Best Buy websites.
No word on how long this promotion will last, but if you sign up before July 31st, you can get your first three months of TiVo service for free.
[via
Troy on TiVo]
Posted May 16th 2007 9:29AM by Adam Finley
Filed under: Industry, Celebrities
In order to promote his upcoming animated feature, Bee Movie, Jerry Seinfeld is creating twenty "minisodes" to be shown on both NBC and NBC.com.
Live-action spots for the film have already been made, but it's not clear if these "minisodes" will be more of the same or something completely different. I've placed one of the movie spots at the end of this post.
Continue reading Seinfeld returns to NBC (sort of)
Posted May 10th 2007 5:21PM by Adam Finley
Filed under: TV on the Bigscreen, OpEd, The Simpsons, Hardware
Excuse me if I salivate like Homer standing near a box of donuts, but this is awesome. I want myself a Simpsons Xbox so bad and I don't even play video games. Our pals over at Endgadget, who know more about such things, say that the new system, created as a promotion for the upcoming Simpsons movie, is an Xbox 360 Pro and not an Elite, which apparently means less GBs.
Don't bother trying to find it in stores, though, because only one hundred of these machines were created and they'll be given away at different promotional events as we get closer to the film's release on July 27.
I suppose if you want to you could always just draw a picture of Homer on your Xbox with a Sharpie. Heck, draw Homer on everything in your house and pretend you won some kind of sweepstakes.
Posted Mar 28th 2007 4:22PM by Joel Keller
Filed under: Other Comedy Shows, FOX, Industry, TV on the Bigscreen, OpEd, The Simpsons, Animation, Commercials

Now here's a case of synergy I can get behind: According to the
Richmond Times-Dispatch, 7-Eleven is in talks with the producers of
The Simpsons Movie to convert eleven of the company's stores into Kwik-E-Marts in a promotional stunt. The converted stores would sell items that Apu Nahasapeemapetilon might sell in his fictional store, like Krusty-Os, Buzz Cola, and Squishies (lucky for the 7-11 folks that they have a very similar product, huh?). Also the images of
Simpsons characters would be placed on other 7-11 products on sale, like their deli sandwiches (with Homer going "mmmm... sandwiches," of course).
It's a pretty interesting idea, if they do it for a limited time, like maybe for two weeks before the movie's July 27 opening and maybe for a week afterwards. Any longer, and those temporary Kwik-E-Mart signs are just going to look kinda sad. And, hopefully, they won't sell the Krusty-Os with the free jagged metal O inside. That's just asking for trouble.
[via
Netscape. Thanks to sister site
Gadling for the funny composite picture.]
Posted Dec 23rd 2006 3:34PM by Joel Keller
Filed under: Other Comedy Shows, ABC, Industry

Oh, those wacky people in the ABC marketing department. First they decide to promote their hit
Ugly Betty by launching a
"Be Ugly '07" campaign. Now they've decided to promote their new comedy
The Knights of Prosperity by "recruiting" people to
join the Knights. This "recruitment" effort will be done via a viral campaign aimed at pre- and post-Christmas shoppers.
The press release from ABC (after the jump) pretty much explains the whole scheme, including wallet drops at shopping malls with Knights "membership cards" in them, "rock star receipts" given to random shoppers at Virgin Megastores and other places, and opportunities to grab cash in a Knights-sponsored money booth. This is all to promote the premiere of
Knights on January 3 at 9 PM.
Of course, they could just promote the show by saying it's the funniest new pilot this season. But I guess the truth doesn't always help... just ask the producers of
The Nine.
Continue reading ABC is "recruiting" people to join The Knights of Prosperity
Posted Oct 6th 2006 10:46AM by Michael Sciannamea
Filed under: Other Comedy Shows, NBC, OpEd, The Office
(S03E03) Michael Scott may act like a knucklehead most of the time, but say this for him--he will not go down without a fight.
You just knew that sooner or later Dwight would try to undermine Michael, and Angela's influencing of him to do something about the office finally pushed him to meet clandestinely with Jan. Despite Jan's dismay over Michael's "Movie Mondays" and other offbeat practices, she must have some feelings for him at some level, because she did warn Michael about Dwight instead of looking to replace him. Obviously, their "hookup" last season must have had some effect on her.
Continue reading The Office: The Coup
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