TVSquad

When a company does business with the likes of Glenn Beck, the saying "What you see is what you get" could not be more appropriate to the situation.

That's only because "Crazy is as crazy does" really isn't a saying.

Some of the show's sponsors are learning that lesson a little late in the game now that they have started pulling their ads from Glenn Beck's Fox News show in the wake of comments he made regarding President Obama's rampant racism.

Yesterday - a day usually set aside for light-hearted pranks and various other yuk-yuks - will forever be remembered now as the day that CBS got rid of Guiding Light, the longest running drama on TV (it started on radio in 1937 and TV in 1952).

It's probably the starting gun for other networks to get rid of their soap operas. It's a dying genre, either gone forever or scattered here and there on the TV landscape. It's really sad. Fans can mourn the death of a long-running network show, but a big part of pop culture is dying too. I watched the show since the late '70s/early '80s, and while I drifted away a few years ago, I've been watching it again, so it's going to be weird that it's not on anymore. I'll be recording that last episode and grabbing the inevitable collectible issue of Soap Opera Digest.

So what will CBS do now that they'll have another hour on the schedule Monday through Friday? A look at some of their options after the jump.

Ryan Seacrest and Proctor & Gamble will be kissing cousins. Well, in the sense that they're co-running a charitable promotion to catch couples kissing on camera for New Year's Eve.

At first, I thought they were going to have various listed celebrities kiss Ryan Seacrest, which I would have found far more amusing (two of them are Billy Bush and Mario Lopez). Sadly, it is not. Ah, who'd want to kiss Ryan Seacrest anyway?

Scope mouthwash ran a similar promotion at the last New Year's Eve special. Frankly, I don't even watch the networks on New Year's anymore, but I understand that I'm in the minority. I prefer to be at a party with friends or watch reruns of anything I find entertaining.

Why can't the networks run a special showing people with hangovers the next day? Perhaps it could become a reality show when people realize with regret the next morning exactly who they kissed.