TVSquad

Deadpan and hysterically self-aware B-movie icon Bruce "Don't Call Me Ash" Campbell appeared in an ad for Old Spice back in January, but if you thought he was done pitching the manly fragrance, then you've got another thing coming, you primitive screwheads.

In this new spot (see it below, along with another behind-the-scenes clip) a suave and debonair Bruce woos a group of lovely ladies with a lounge rendition of Duran Duran's "Hungry Like the Wolf." I can't imagine Bill Murray would have done it any better.

These ads, along with the Mac/PC ads from Apple, hold the special distinction of being commercials I will actually stop and watch while skipping past other commercials with my Tivo. What can I say, I've been a fan of Bruce from the moment he first strapped that chainsaw to his arm.

See Bruce croon after the jump.

[via Pop Candy]

Last night I did the unthinkable. I actually stopped and watched a commercial on my Tivo. Correction: I stopped and actually hit rewind on my remote so I could watch a commercial. Why did I do this? Two words: Bruce Campbell. If you don't know that name, then you're obviously not a fan of that classic horror trilogy consisting of The Evil Dead, Evil Dead II, and Army of Darkness. Evil Dead II is the best one of the three, and I'm willing to fight anyone who says different. You might also know Bruce as the titular lead in the TV series The Adventures of Brisco County, Jr., or from such series as Xena: Warrior Princess, Hercules and Jack of All Trades. Bruce often works with his childhood friend Sam Raimi, and has appeared in all of Raimi's Spider-Man films. Raimi also directed the Evil Dead films and executive produced Xena, Hercules and Jack of All Trades.