TVSquad

One day in 2001, I was having lunch with a friend and we were talking about the new fall shows. We discussed shows that we thought weren't going to make it as well as shows we really enjoyed. Towards the end of the meal we started to discuss The Tick and how we were both excited to see the live version that was premiering later in the season. I remember turning to my friend and saying, "Isn't there another show premiering on FOX later in the season?" We couldn't think of which show it was and so went back to discussing The Tick.

The show we were trying to think of was The Bernie Mac Show and five years after The Tick had come and gone Bernie's show had become one of the funniest family sitcoms on television.

There is an interesting little bit over at the NY Times about research the Disney-ABC Television Group is working on. That research involves inserting multiple commercials into ad breaks for the online versions of their prime time shows. Well, you had to see this one coming, right?

It's understandable that they would want to increase the revenue from the medium. Just as it's understandable that if it's a success we'll see the other networks follow suit. But, they do need to be careful that they don't chase those fans they do have away by annoying them. Although, admittedly, I would not be one to complain about more Rachel Specter commercials.