TVSquad

It seems the never-ending feud between Keith Olbermann and Bill O'Reilly has become a kangaroo boxing match. The worst thing you can do is get in the middle of it.

That's exactly what the parent owners of Fox News and MSNBC tried to do when they arranged a "cease-fire" between them and their top-tier shows' "lieutenants."

The cease-fire, however, didn't last long. It's another case of the ol' Rufus T. Firefly conundrum for peace. Either side might be willing to do whatever it takes to end this war, but they've already paid two months' rent on the battlefield.

Sometimes, it's worth announcing something just for the sake of announcing something... apparently. Following on the heels of the NBC/iTunes kerfuffle, which Brad talked about here, NewsCorp has announced that they won't be pulling their videos off of iTunes. In other news, Dogs have announced that they are indeed going to keep chasing Cats.

It does seem rather silly to announce that you are not going to do something, but if you head over to Reuters to read the story, there is another interesting little bit in there.

NBC and News Corp have announced a name for their YouTube competitor. Hulu doesn't seem to stand for much of anything, but it's "short, easy to spell, easy to pronounce, and rhymes with itself."

Since hulu is positioned as an alternative to YouTube, I suppose they're tied with YouTube for syllables, and have a slight edge in the number of letters. As for content, right now, there's nothing. Hulu is accepting e-mail addresses from anyone interested in signing up for a private beta, which will launch in October.

If you somehow found yourself feeling unsatisfied after last week's inspirational "Idol Gives Back" smorgasbord, you can always head over to iTunes for a second helping.

For a limited time, iTunes is offering video and audio versions of the performances as well as some exclusive content that wasn't televised during the original air date.

While you can expect to pay a nominal fee for everything you download, all proceeds will be distributed to relief organizations within the U.S. and Africa via the Charity Projects Entertainment Fund.

Although "Idol Gives Back" has already brought in $60 million in donations, it's nice to see some ancillary methods like this iTunes arrangement continuing to bring even more money to the charitable cause.

Check out the American Idol official Fox Site for more details.

We're halfway through American Idol's self-proclaimed "historic" charity event. Last night, News Corp donated 10 cents for every call received (up to 50 million calls).

Tonight, a bunch of celebrities (including Ellen DeGeneres, Kelly Clarkson, Gwen Stefani, Celine Dion, and a mystery duet) will take to the stage to entertain America and raise even more money and awareness.

And before one of the Idol finalists gets booted, the kids will perform a special anthem -- "American Prayer" -- written by Bono and Dave Stewart about the AIDS emergency in Africa.

If you're Rupert Murdoch, it probably feels like you can do most anything. That's true, unless you try to do it in China. It seems News Corp's ties to a TV network in China have been severed after the Chinese State Administration of Radio, Film and Television issued a ban against domestic TV and radio stations cooperating with foreign companies. According to the article, foreign companies will still be able to work on joint ventures in TV and radio.