Last night, USA Network invited some of their favorite advertisers -- and a few reporters -- to their upfront presentation, held at The Modern, a sleek restaurant and lounge located at New York's Museum of Modern Art. It was an opportunity for USA and NBC Universal executives to crow about the network's continued success as well as let advertisers know what's coming up in 2008 and how they can combine their advertising message with the unique "characters" that USA offers.All that's well and good -- be ready for more product placement and ad pods that other networks have recently adopted -- but the best part about an upfront presentation are the stars that the network drags out to schmooze and booze with those advertisers. And USA brought the big guns, including Tony Shalhoub from Monk, Debra Messing from The Starter Wife, Jeffrey Donovan and Bruce Campbell from Burn Notice, Dulé Hill, James Roday, and Corbin Bernsen from Psych, Kathryn Erbe and Chris Noth from Law & Order: Criminal Intent, the WWE's Triple H and Shawn Michaels, and Mary McCormack from the network's new show In Plain Sight. I got to speak to a few of them; audio of those interviews is after the jump.
Gallery: USA Network Upfront 2008
The Upfronts: FOX
Carter Bays of How I Met Your Mother: The TV Squad Interview
The Upfronts: CBS
