TVSquad

Annie posted earlier today about Michael Phelps' upcoming hosting duties on Saturday Night Live. The Olympic swimming champ isn't wasting any time capitalizing on his stardom, because now he's also landed a cameo on HBO's Entourage.

According to the World Entertainment News Network, the eight-time gold medal winner will appear as himself in an upcoming episode of the buddy-series, which begins its fifth season on Sept. 7.

Phelps certainly must have some good people working with him, because in addition to hosting SNL, he'll be among the presenters at the MTV Video Music Awards on Sept. 7.

We all know the story: Britney Spears got divorced, shaved her head, beat a car with an umbrella, went to rehab for a little while, and generally acted in an unstable fashion in front of the paparazzi. Then, last year, she was supposed to put all of that behind her and reclaim her rightful crown as a pop princess by performing her new single, "Gimme More" at the MTV Video Music Awards.

So she opened the show--but her performance was more befitting a zombie stripper than a multi-platinum artist. Things continued to go downhill for a while, until her dad stepped in. After that, it was better extensions, visits with her kids and guest spots on How I Met Your Mother. It was good all around.

Now, after several months of relative stability, Britney may be ready for a comeback from her comeback. Along with VMA host Russell Brand, Spears is starring in a couple of promos for the VMAs. The videos are after the jump.

• Advertisers for this year's MTV Video Music Awards are looking beyond TV sets for and including the network's website for their campaigns.
• A recent study says the length of an advertsing campaign on TV needs to be about 50% shorter, meaning roughly two weeks long. Otherwise viewers begin grewing weary of the commercials and they're no longer effective.
• The stars of Desperate Housewives are increasingly being pursued to be spokeswomen/men in both television and print ads.
• The Campaign for a Commerical Free Childhood has some issues with the way ads are presented during Cartoon Network's new toddler-geared TickleU block of programming.