Posts with tag MediaRightsCapital
Posted Jul 19th 2008 7:36PM by Joel Keller
Filed under: Industry, TCA Press Tour, Reality-Free, Gossip Girl

As I said in my post about the
90210 panel, CW entertainment president Dawn Ostroff doesn't like to give us definitive answers. For some reason, she doesn't feel she has to. Problem is, that doesn't make the critics very happy. We don't like it when someone isn't being forthright with us, and we can sense it.
In her executive session, Ostroff avoided saying anything definitive on two major topics: the lack of "urban" shows on the schedule and the mechanics of the network's deal with Media Rights Capital to produce the network's entire Sunday block of shows.
Continue reading The CW wrap-up: executive session and two new shows - TCA Report
Posted May 14th 2008 9:21AM by Brett Love
Filed under: Industry, Programming, Moonlight
Moonlight is not going to just go away quietly and join that long list of one-and-done shows. People keep saying it's over, but apparently not everyone is listening. The latest rumor, from Nikki Finke's blog, has the show landing at the CW. And how would that work, considering that the CW has already made their schedule? I'm glad you asked.
You may recall a post from a few days ago about the network throwing in the towel on Sunday nights. That has now been confirmed with their upfront announcements. Sundays have now been outsourced. Moonlight comes back into the picture as a possibility to fill one of those two hours for Media Rights Capital, the new programmers for Sunday nights. If they could get even 60 to 70 percent of the show's viewers to make the move with them, it could be the most watched show on the network. Something that sounds very plausible given the loyal following the show has developed. It's still firmly in long-shot territory, but has the makings of quite a story.