TVSquad

The name "Max Headroom" comes from the last thing TV reporter Edison Carter saw before he was knocked out and hacker extraordinaire Bryce Lynch dumped his memories into a computer: a sign reading "Max. Headroom: 2.3 meters" as a warning for low clearance. The program came alive and an '80s icon was born. Most people today remember Max Headroom for his pervasive commercial association with New Coke.

Yet it was in the Max Headroom series that he was truly groundbreaking. The show was developed from a UK telefilm: Max Headroom: 20 Minutes Into the Future. And that film was only created to give back-story to a talking head they wanted to use in a music video show.

Unfortunately, the popularity of this show and the character lasted about as long as New Coke. And for those of you who have no idea what New Coke is ... exactly!

We've heard of networks doing all sorts of crazy research to prove to advertisers that PVR owners don't skip commercials as much as they pretend to. Or when they do actually fast forward, they're still paying attention.

Last month, the head of NBC Universal's news research division said that the network has been performing "neurological and biometric" research. Essentially they hooked about 20 TV viewers up to special equipment and measured their physical responses to commercials. They found that people were paying attention. And in fact, after they were finished watching TV episodes, the viewers were able to remember brands that had been advertised just about as well as if they had watched 30 second commercials.

On the one hand, the sample seems pretty small. And it's possible that the reason viewers were "highly engaged," is because they were still pumped up from watching Heroes, or because they were trying to figure out when the fast-forwarded commercials would end.

On the other hand, Silicon Alley Insider raises a good point. If the 5-second blipverts are just as effective as full 30 second commercials, should NBC really be promoting this research? Because what it really suggests is that advertisers are paying too much for full length commercial spots.

Here's my little secret. Remember Data from The Goonies? The little Asian kid with the spring loaded teeth up his sleeves? He was my first mad scientist/inventor hero. I tried to build a few of my own wearable gadgets after watching that movie. I actually cut up a pair of converse sneakers so I could build secret gadgets into them.

Eureka attempts to answer a question. What could possibly go wrong if you give a bunch of scientists nearly unlimited funding to develop cutting edge technologies. Well, lets just say that little things like the laws of physics might get a little bent out of shape.