Showtime's upcoming fifth season of The L Word will premiere first on OurChart.com, a lesbian-focused social community, according to BusinessWire.com. The OurChart.com premiere is slated for December 30, 2007 followed by the Showtime premiere on January 6, 2008. The choice is no coincidence, as co-founder and CEO of OurChart.com, Ilene Chaiken, is also the creator/producer of The L Word.
This is, regardless of anything else, another example of how technology and the new online media is becoming more and more intertwined with traditional television viewing.
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