The MPAA has warned the FCC against allowing cable subscribers a la carte pricing for their cable channels. This was done in reaction to several consumer rights groups feeling that the current bundling method of pricing was against the spirit of the First Amendment.The television networks (and, by extension, the cable companies) and the MPAA have been in bed with each other since the word "television" entered our lexicon. I learned in a marketing class that the majority of advertisements for any movie are found on television and they tend to be broadcast on Thursday nights when people are deciding what to do with their weekend.
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