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TiVo's top 10 Super Bowl Commercials

Posted Feb 5th 2007 10:39AM by Brad Linder
Filed under: Sports, PVR Wire, Commercials, Super Bowl

TiVo's released a top 10 list showing the commercials that TiVo owners watched the most during the Super Bowl. The list includes two Doritos commercials that were produced as user-generated videos in a Frito-Lay/Yahoo Video contest, and a Chevrolet Ad produced by 19-year old University of Wisconsin Student Katie Crabb as part of a similar contest.

The complete list is after the jump.

Continue reading TiVo's top 10 Super Bowl Commercials

E-Trade: "One finger"

Posted Feb 4th 2007 10:03PM by Brett Love
Filed under: Sports, CBS, Commercials, Super Bowl

This was a clever ad. I liked the quick list in the opening of things you can do with one finger. Amuse a baby, prove your sobriety, identify a murderer, and get to know your doctor were all very funny. And well shot too, with great camera angles.

It also worked in that while I was wondering what this is for, they hammered it home in the end with a big logo right there on the screen. It all wrapped up nicely with the "tell your expensive broker where to go" punchline at the end. It falls short of the Fed-Ex ground "Turkey neck" spot, but it's a well done ad.

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TiVo's top 10 Super Bowl Commercials