TVSquad

Deadpan and hysterically self-aware B-movie icon Bruce "Don't Call Me Ash" Campbell appeared in an ad for Old Spice back in January, but if you thought he was done pitching the manly fragrance, then you've got another thing coming, you primitive screwheads.

In this new spot (see it below, along with another behind-the-scenes clip) a suave and debonair Bruce woos a group of lovely ladies with a lounge rendition of Duran Duran's "Hungry Like the Wolf." I can't imagine Bill Murray would have done it any better.

These ads, along with the Mac/PC ads from Apple, hold the special distinction of being commercials I will actually stop and watch while skipping past other commercials with my Tivo. What can I say, I've been a fan of Bruce from the moment he first strapped that chainsaw to his arm.

See Bruce croon after the jump.

[via Pop Candy]

Last night I did the unthinkable. I actually stopped and watched a commercial on my Tivo. Correction: I stopped and actually hit rewind on my remote so I could watch a commercial. Why did I do this? Two words: Bruce Campbell. If you don't know that name, then you're obviously not a fan of that classic horror trilogy consisting of The Evil Dead, Evil Dead II, and Army of Darkness. Evil Dead II is the best one of the three, and I'm willing to fight anyone who says different. You might also know Bruce as the titular lead in the TV series The Adventures of Brisco County, Jr., or from such series as Xena: Warrior Princess, Hercules and Jack of All Trades. Bruce often works with his childhood friend Sam Raimi, and has appeared in all of Raimi's Spider-Man films. Raimi also directed the Evil Dead films and executive produced Xena, Hercules and Jack of All Trades.

USA Network continues its foray into original programming, this time around with Burn Notice. The new drama stars Jeffrey Donovan (Touching Evil) as a CIA operative who was recently given his pink slip, or Burn Notice in spy lingo. Once he is let go he uses his Special Ops skills to help others who, for some reason or another, cannot go to the police.

Actors recently added to the cast are Gabrielle Anwar (The Librarian: Return to King Solomon's Mines), Bruce Campbell (The Adventures of Brisco County Jr., Evil Dead), and Sharon Gless (Queer as Folk, Cagney & Lacey). Production on the show will begin next week. No word at this time when it will premiere on USA.

Yesterday I pointed to an article in the Boston Globe about all of the nerd heroes that are on TV this fall season. But I didn't see this story until later in the day, a profile of John Hodgman, the PC guy in those Apple ads, Daily Show correspondent, and author of the very funny The Areas Of My Expertise.

I knew that Hodgman was from my neck of the woods in Massachusetts, but I didn't know he wrote his book while sitting in a cafe in Northhampton. The article talks about his family, how he got the idea for the book, and his amazement at not only how popular the Apple ads have become but how he was shocked that he got a gig on The Daily Show.

He's been working on a follow-up book in MA this summer.