Earlier this week we told you about the Big Brother controversy, when a contestant, Adam, referred to autistic individuals as "retards," and how John Gilmore of advocacy group Autism United, had demanded an apology from the network. Now comes word that his group's influence has resulted in a major advertiser, Lowe's, pulling its commercials from Big Brother. Lowe's Karen Cobb explained to Adweek, "Once it was brought to our attention, we decided not to advertise [on Big Brother] further." During the February 13 episode, a Lowe's commercial did air, but according to Ms. Cobb, Lowe's does not routinely advertise on this reality show and will not in the future.
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