TVSquad

We really do live in a very different television landscape.

NBC has decided to put five of its shows online a week before they even premiere on TV, to build buzz. The network has decided to use Hulu to show the first episodes of new show Knight Rider and returning shows 30 Rock, Lipstick Jungle, Life, and Chuck.

Of course, putting episodes online is nothing new. All of the networks do it (sometimes they even "leak" the shows themselves to create buzz), but this seems to be a true attempt by NBC (which needs the help) to change the way they schedule, promote, and debut shows, a change in the way they program.

I don't think it's really going out on a limb to predict that NBC is going to find itself back in that familiar fourth place spot once this new season gets underway. It's become almost comical to look at what has happened to the network since the days of the unstoppable Must See Thursdays. Now though, as we head into the new season, I find that I only have interest in two of their new shows.

With one of them, My Own Worst Enemy, I seem to be in the minority. I'm having trouble finding anyone else that doesn't want to dismiss it out of hand as an inferior Jekyll. And the other, Kings, won't be premiering any time soon. The network isn't without its prizes. Chuck, Heroes, and The Office are all very good, but I don't expect any giant gains in ratings for any of them. Those would have to come from the new shows, and I'm just not seeing that happening. It's not a good way to kick off a new season, and that's just the start of the troubles. Nikki Finke is now reporting that the impending doom of the new schedule, combined with a host of other troubles, will bring about a shakeup at the top of the network.

If you're of the belief that actions speak louder than words, than this move by NBC is proof positive that the network has great faith in Chuck. NBC has given Chuck an early full-season pickup.

The term is called a "back-nine" order, which means that the adventures of a geek-turned-reluctant super spy, will be on NBC for all of 2008-09. The vagaries of the demographics and Nielsens notwithstanding, NBC is betting on Chuck.

The comedy-adventure is entering its sophomore season, returning on Monday, September 29, at 8 E.T. Apparently, the powers-that-be at NBC -- Ben Silverman -- have liked the shows that are currently in the can.

Assuming they're right, Chuck will pick up right where it left off last year with sharp characters, funny stories and the right blend of action and laughs. It's not an easy mix, although when it works -- like Chuck and Burn Notice -- it makes for terrific TV.

Just to be complete, I wanted to go over a few more tidbits from the NBC executive session with entertainment co-chiefs Ben Silverman and Marc Graboff. We already know about Leno copying Kimmel, and the late night news that came out of it, and we already know about the non-spin-off and the actual spin-off for The Office. But what else did they talk about?

• Life will get two Monday night showings, starting on September 29 at 10 PM ET, which will allow them to premiere Christian Slater's My Own Worst Enemy on October 13, and run it straight through December. Silverman called having that show after Chuck and Heroes a kind of a "male Heroes sandwich."
  

One of the more interesting things to come out of the Silverman-Graboff executive session (which I promise will be up later today ... probably this evening) is that, though Amy Poehler has been signed to be in a show produced by The Office's Greg Daniels and Mike Schur, that show will not be an Office spin-off. It'll have the same comic sensibility and style as The Office, but the characters won't be part of the Office universe. However, a real Office spin-off is still in play, and there's potential for Rashida Jones to be a part of it.

Got that? Neither did the critics, who repeatedly asked mostly Silverman to clarify the situation during both the panel and the scrum that followed.

Taking a cue from ABC, NBC had Jay Leno pose as a reporter and ask NBC's two-headed entertainment chief, Ben Silverman and Marc Graboff, about when Leno would be leaving and when Conan would be starting. Only, instead of just wearing a baseball cap like Kimmel did, Leno donned a bald cap and beard to make him seem extra stealthy.

Some of the "funny" lines are after the jump, but here's the gist of the news: Leno's last day on the Tonight show will be on May 29, with Conan O'Brien taking over the following Monday, June 1. Conan will do his last Late Night sometime during the first quarter, according to Graboff and Silverman, and Jimmy Fallon will take over the timeslot at an undetermined time during either March or April (that's after starting online, as Lorne Michaels announced yesterday). No word on what will play in Conan's 12:30 slot in the interim period.

Sure, we always talk about NBC, how they are usually fourth in the ratings and and they don't give shows a chance and they show Deal Or No Deal way too many times, but they are number one in one important area: selling ad time for this fall.

The network has already sold $1.9 billion (yes, that's with a B, as in Bionic Woman) of advance advertising sales for this fall's prime time schedule. And they did this even though they didn't do a regular upfront and didn't have pilots to show. That's $100 million more than they did last year.

Actually, NBC already had its upfront over a month ago. This is a "spotlight event," a Part 2, if you will (a walk-thru set up at 30 Rock for advertisers and the media), but they did make some interesting announcements today.

This biggest announcement (though hardly a surprise at this point) was that Jimmy Fallon will take over on Late Night when Conan O'Brien takes over for Jay Leno. This will happen next year.

Here are some of the other announcements made at today's even and a recap of the new shows and the shows that have been canceled. And in this post, I promise not to fail you, rainbow chicken.

NBC boss Ben Silverman tells TV Week that in 15 years, we won't really be using TV for anything except launching a show and to watch big "event" shows like American Idol and The Super Bowl.

I have to agree with one of the commenters at TV Week who says that if NBC wants us to go online to see the final scene of a TV show, then we're going to change the channel and watch something else. I don't want to have to work to get my entertainment. It's television; I want to sit in front of it with a cold drink and maybe some Doritos and watch something from start to finish. What's next, movies that end with a giant "GO TO IRONMANMOVIE.MARVEL.COM TO SEE THE EXCITING ENDING TO THIS FILM!"? Or maybe we can purchase a DVD of the ending as we head out the theater door?

I think that Silverman is right when he says that TV networks and shows will have to have some sort of online companion if they want to stick around. But that's nothing new, the networks and most TV shows already have all that. Sometimes it works and sometimes it doesn't. Personally, I think that in 15 years we're still going to have our TV sets in our living rooms, though the computer/TV merge will be a lot better and in every home.

If you haven't heard, 30 Rock and Scrubs are switching time slots starting this Thursday. 30 Rock will now be seen at 9:30 for the rest of the season while Scrubs moves to the 8:30 slot.

A lot of people (including myself) assumed that this was because of the rent "MILF Island" episode of the show. NBC received a lot of complaints about the episode, saying it was too raunchy for the "family hour," the 8pm to 9pm time that has always (sort of) been for family viewing (NBC even touted a "family hour" when they announced their new lineup a few weeks ago). Now comes word from the network that the switch isn't happening because of the controversy. But the real reason is just as interesting.

They're moving the show to 9:30 so it has a better lead-in (The Office) and can give the show more exposure as Tina Fey's new movie Baby Mama opens. The network does say, however, that when the fall rolls around the show will be back in its regular 8:30 time slot after My Name Is Earl.

When NBC revealed their new schedule a little early yesterday, it was announced that ER will indeed be back for a 15th season. Now it has been announced that this indeed will be the last season of the long running medical drama.

This current season was supposed to be the last season of the show, but it had sort of a rejuvenation this year, which made NBC completely rework their Thursday at 10 time slot. While they tried a couple of different strategies in that time period, it turned out that the old show ER was actually the most successful.

NBC unveiled their new schedule today, weeks ahead of all of the other networks, and here are some highlights of their "52-week schedule".

New shows: My Own Worst Enemy, with Christian Slater as a spy (Monday at 10); the island adventure series Crusoe (Friday at 8); the Molly Shannon sitcom Kath & Kim (Tuesday at 9:30); and the remake of Knight Rider (Wednesday at 8). The new drama The Philanthropist will air in the My Own Worst Enemy's time slot in the winter. Two other dramas will also debut in the winter: Kings (with Ian McShane) and Merlin, as will the reality show America's Toughest Jobs.

Returning: 30 Rock, Medium, The Office, Celebrity Apprentice, Life, Chuck, Heroes, Dateline, Deal Or No Deal, My Name Is Earl, America's Got Talent, Last Comic Standing, Nashville Star, The Biggest Loser, American Gladiators, SNL, ER, Law and Order, and Law and Order: SVU.

Gone: Scrubs (probably moving to ABC), Bionic Woman, Amnesia, 1 vs. 100, Journeyman.

NBC is trying to get a head start on all of the other networks by unveiling their new fall schedule not in the traditional month of May but six weeks earlier.

The network has announced that instead of unveiling their 2008-09 schedule in May, when all of the networks give their upfront presentations, they're going to do it a press conference next week. The press conference will be held at Rockefeller Plaza and will be headed by NBC chairman Ben Silverman and Universal Media Studios chairman Marc Graboff.

Fans of the perpetually unwatched but much-loved NBC show Friday Night Lights have a reason to rejoice this morning: the show has been renewed for a third season, according to Nikki Finke.

NBC executives had been looking for a way to renew their low-rated show, mostly through cost-sharing deals with other networks. They finally found a partner: DirecTV. No details of the deal were given; all we know right now is that the satellite company and the Peacock folks will share the costs of producing the show and will both air the show across multiple platforms.

NBC is going classic, with a twist. The network has ordered 13 episodes of a new drama series based on the Daniel Defoe classic Robinson Crusoe. This is far from the first time Defoe's 1719 novel has been filmed. The most recent incarnation was a 1997 Pierce Brosnan feature. In 1964, it was the basis for a French TV series.

This version is going to be a new take on the old story of a man who sets sail from England, his ship is wrecked in a storm and he's thrown overboard winding up alone on a deserted island where he has to fen for himself. In time, he is joined by an escaped slave whom he names Friday. Ben Silverman, NBC's head honcho, described the proposed series in this way: "It's part MacGyver, part contemporary morality tale about race and personal discovery, part comedy and part Castaway meets Survivor." As envisioned, this Robinson Crusoe will need to be clever indeed. It's going to keep the time period 1650's, but when Crusoe finds Friday, he'll presumably be treating him as if it were today with regard to race relations.