TVSquad

One of the greatest -- and most resilient -- characters in the history of Saturday Night Live is making a comeback. Or maybe he's just taking a paycheck. Mr. Bill is the star of a new MasterCard debit card "Priceless" commercial. He's going to depict how even someone like Mr. Bill is tough enough to survive the rough financial times in which we live, just by using his MasterCard debit card.

The new 30-second commercials will begin airing on June 9, showing Mr. Bill as a typical guy heading in to work at the office. Naturally, along the commute, he stops for coffee and Mr. Hand scolds him accidentally. At the gym, he's catapulted off the treadmill. Later, an briefcase opens and launches him out the window. Naturally, through it all, Mr. Bill endures. Being made of clay has its pluses.

The buttoned down mind of Bob Newhart is coming back to TV. In August, Hallmark Channel will present Newhart in Herb's Murders, a two-hour original TV movie. And that's not all. Hallmark, which yesterday announced Jane Seymour in a detective movie called Dear Prudence, has other old TV favorites slated for original telefilms.

There's former 7th Heaven star Stephen Collins will star in The Ride of Her Life; Jacqueline Bisset has a holiday pic in the works called Thanksgiving Reunion, which will air in November; and Pam Grier, Florence Henderson (The Brady Bunch) and Donna Mills (Knots Landings) will headline Ladies of the House, about three women from the same church who team up on a home renovation project.

TV Land, the network that caters to the baby boomers and everyone else who likes a dose of nostalgia in their TV viewing, is making some big changes. They're rebranding their network from being a retro TV destination to being a network that has a whole lot more. And apparently that strategy involves reality shows.

The channel has picked up reruns of Extreme Makeover: Home Edition. They'll start airing on August 7, and its regular slot will be Tuesdays at 11pm.

I'm baffled by this. Why destroy the network theme that has made you as successful as you are? Or do they consider Extreme Makeover a "future classic?" How many times can you watch the rerun of a home makeover show? And at 11pm??

It's great that they're also going to start running some original programming, but airing reality reruns is lame at best.