In a portent of things to come, Dollhouse is being shoved aside by Fox during November sweeps. The popular rumor is that November will see a repeat of House shown on Friday nights. The upside is that December will have Dollhouse go double-long as two episodes will be shown back-to-back on Friday nights.At least Fox is living up to its promise to show all 13 episodes of the second season. Granted, Dollhouse has not been Whedon's best effort, but Fox hasn't exactly been kind to the show what with relegating it to Friday nights.
This is just an example of how outdated the current ratings system is. I'm sure if DVRs or Internet downloads were taken into account, Dollhouse's ratings would be much better than they are on paper. Sadly, we live in an unfair world (with an unfair Nielsen Ratings system) so it's likely we're looking at the last season of the show.















Reader Comments (Page 1 of 1)
10-22-2009 @ 8:47AM
Karen said...
"I'm sure if DVRs or Internet downloads were taken into account, Dollhouse's ratings would be much better than they are on paper. Sadly, we live in an unfair world (with an unfair Nielsen Ratings system) so it's likely we're looking at the last season of the show."
DVR's just don't count, because what's being counted is the number of people sitting through the COMMERCIALS, not the show they're embedded in. And downloads don't make up the difference in revenue, because so much of that 99 cents (or whatever) goes not to the show runners, but to the site that provides the download. (They can buy in bulk and sell at a steep markup).
I think until we figure out, as a society, a graceful way to convert from an entertainment industry supported by the advertising industry to an entertainment industry directly supported by its consumers, niche shows like Dollhouse will always be short-lived. Which just couldn't suck more for Whedon fans like me; because his gift for character development and intricate plotting can only be fully expressed in the long-arc form of story telling.
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10-22-2009 @ 9:20AM
Galley said...
When I'm fast forwarding through commercials on my DVR, I'm still seeing them. If I see one that looks interesting, I will stop and watch it.
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10-22-2009 @ 9:52AM
D said...
Dollhouse is another series that should never have been on regular network.Network is far too much about ad revenue not content or quality of programming.No they do not go hand in hand.
We are a fickle society which means sometimes the old formulas work sometimes not.TV networks need to think outside the box of boxes in order for quality nitch programming to survive and out dated system with out dated viewpoints.If NBC goes to Comcast maybe this will shake up things as TV melds more and more with the internet.Still it'll be a decade before the old guard at TV networks stop looking at it all with 1960's eyes.
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10-22-2009 @ 10:18AM
O Bloody Hell said...
> This is just an example of how outdated the current ratings system is. I'm sure if DVRs or Internet downloads were taken into account, Dollhouse's ratings would be much better than they are on paper. Sadly, we live in an unfair world (with an unfair Nielsen Ratings system) so it's likely we're looking at the last season of the show.
Ummmm, THEY ARE.
DVRs, in fact, are one of the reasons Fox HAS committed to the whole season of the show being shown, since the DVR numbers show the show does do phenomenally well on DVR.
Perhaps you need to investigate more before you comment?
The nets DO take into account DVR usage within a certain time frame, and they DO pay attention to a rabid fan base -- Fox execs have acked that the recognition of the rabid fans is one reason why they allowed the show a second season, and it's also one reason (along with the DVR numbers being unusually good) that they've committed to at least showing the whole order of 13 eps.
The numbers are still less than spectacular (And, in fact, one reason it hasn't been canceled is that it's on Friday night, by the way... so it's both a blessing and a curse), unfortunately, such that, yeah, there's a good chance of no second season if people don't start showing more interest. And I can't blame Fox for this one. I'd gladly impale them for Drive and Wonderfalls, and certainly for Firefly but not for their treatment of Dollhouse.
They are a business. And I do agree with another commenter that this show probably should have been done on FX first, then maybe moved to Fox after it got a decent following.
Considering FX's history of good shows (it's probably the best of the non-premium cable nets, though AMC is working on challenging that), it would fit in quite well there. Intelligent, well written dramas seem to do ok on FX, and that describes Dollhouse to a "T".
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10-22-2009 @ 10:20AM
O Bloody Hell said...
> there's a good chance of no second season
DOH. "third season". :o/
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10-22-2009 @ 10:24AM
O Bloody Hell said...
P.S. There are, IIRC, several links to news entries either directly or in the forums on the TVRage Dollhouse page.
http://www.tvrage.com/Dollhouse
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10-22-2009 @ 10:59AM
Jake said...
DVRs should only count in this instance because they demonstrate that lots of people WANT to watch the show, they just aren't going to sit at home and watch ANYTHING on Friday night. Dollhouse deserves (*) the shot at a weeknight slot, because the +7 DVR numbers demonstrate that it has a strong following that would be more likely to sit in front of the tube live-style if it were on any other night but Saturday.
* Caveat: I felt more strongly about this last week. Last week's episode (Belle Chose) was just plain dumb. This show has become really hit-or-miss and I'm not sure it deserves another 9 eps to "get its footing."
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10-22-2009 @ 12:00PM
bruce said...
Dollhouse sucks. Bring back Terminator TSCC. At least we got a full 2d season of that show.
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10-22-2009 @ 2:42PM
ac said...
Whendon should just pitch it to the Sci-fi or FX channels. There the ratings would only be considered mediocre and would live on to Epitaph 1 (which I still have not seen. blurg!).
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10-22-2009 @ 2:37PM
hessian said...
For the 10/2 episode, DOLLHOUSE rose from a .9 to a 1.2 when you added in DVR viewing.
It seems extremely difficult for some members of the Early Adapter Club to realize that they a re a minority when it comes to the prevalence of new technology.
The vast majority of TV viewers do not have, nor do they use a DVR.
DOLLHOUSE has been far from successful from the get go.
It is NOT Whedon's best work. It wasn't even his idea. It was developed by Dushku, who has proven she may be out of her element when it comes to structuring a compelling TV show.
I have seen every episode of this show. I have been pulling for it to succeed, but ultimately it's just not getting there.
No blaming FOX for canceling it before its time. This isn't ARRESTED DEVELOPMENT, it's just DOLLHOUSE.
A quirky, sub-par sci-fi show that got 13 episodes more than it should have.
Enjoy your double runs in December. Buy your DVD boxed set. And let it gather dust along with your copies of M.A.N.T.I.S.
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10-23-2009 @ 9:51AM
ben said...
DOLLHOUSE actually was Joss's idea. http://io9.com/5374621/the-mind+transplant-script-whedon-wrote-before-dollhouse
Dushku had a development deal with Fox and she asked Joss to help develop a show with/for her.
10-22-2009 @ 4:23PM
Owloo said...
this show should have went the way of the do-do bird before Terminatior : the Sarah Connor Chronicles did so I don't care about dollhouse
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10-24-2009 @ 1:17AM
Nathaniel said...
I'm okay with Dollhouse skipping sweeps, but doubling up? NOT a good idea. I hate the thought of what may be our last few episodes of the show ever being just thrown together and disappearing into the ether even more quickly. I'd much, much rather they be spread out, one a week.
Also, on the TSCC vs. Dollhouse thing... I was actually on the TSCC side of that debate last spring, but come on people, stop dropping comments about it! That was forever ago.
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10-24-2009 @ 9:27AM
Phoenix said...
Oh, when you're talking about all the various ways that Fox has screwed "Dollhouse" over, let's not just stop with scheduling it on the Friday-night Death Slot. Let's also remember the wretched lead-in shows, or the fact that there was so little promotion of the show done that most people weren't even aware that the show existed until after the first episode aired, or scrapping the original (and much better!) pilot, or demanding the "five pilots" rule so that a large amount of original viewers quickly lost interest, or not airing the actual finale of season one....the list just grows more with every passing day.
Honestly, I'm going to stop watching Fox when/if "Dollhouse" gets cancelled. And it isn't a fanboy "oh, I hate fox just because of Dollhouse" thing. It's that I hate them for treating all of my shows like crap! Just a list of shows that I liked that they screwed over and cancelled--"Wonderfalls," "Tru Calling," "Firefly," and then there was the screwy scheduling they did to my childhood favorite, "X-Men (The Animated Series)" and now even my other favorite show "Bones," whose night they keep switching and then pairing it with strange lead-ins so that it leaks viewers...I mean, seriously, Fox has committed more crimes against television shows than anyone else.
Fox needs to accept that their Friday nights will never, ever beat CBS; in fact, no one will. They get all of the stay-at-home-on-Friday crowds for family-friendly shows (mostly) like "Ghost Whisperer" and then "Medium," and then for those kids that come back home after 10, they have "Numbers," which still does fairly respectable ratings season after season. No, "Dollhouse" doesn't have great ratings. But a 50% increase in ratings counting DVR's alone for the first episode of season two just can't be ignored.
What Fox needs to understand is that they have an opportunity with "Dollhouse." Once you count all the DVR-viewing, and then count Hulu, iTunes, and Amazon, and then even all the people who watch it (illegally) on sites like Megavideo or peer-to-peer networks, "Dollhouse" actually has a fairly respectable (and judging by the internet blogosphere) and massively loyal audience. Critics have been praising "Dollhouse" more and more this season even as they fell in love with the second half of the first season, and the DVD for the first season sold more than 64,000 copies in the first week alone (not counting all the people who got the special edition just for going to Comic-Con).
If they just marketed the show a little better, they could keep "Dollhouse" as a Friday night staple that's guaranteed through various ways to attract enough of an audience to make them money, and then profit off of all the different geek things that go along with a cult TV show: DVD sales, toy sales, poster sales, go the route of "Buffy" and "Angel" and make "Dollhouse" a comic book and then profit off that too, put out a soundtrack album and profit off of that too...the list really does go on and on.
My personal feelings on the matter of "Terminator" was that it was mildly interesting -- I'm not a huge Terminator franchise fan -- but it was a good pairing with "Dollhouse" and all the points that I've just made about "Dollhouse" can be applied right up there with "T:SCC;" Fox should have just kept them both.
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