In a rather clever move, FOX has scheduled "Tweet-peats" of Fringe and Glee this week. What's that, you say? It's only the latest evolution in the Pop-Up Video movement. In a truly interactive experience, the cast and producers of the shows will be Tweeting live during the broadcast with fans. They'll offer commentary, behind-the-scenes secrets and even hints about the forthcoming season.Fans can follow along via Twitter, or if they'd rather they can just sit back and watch. FOX will stream the Tweets on the bottom third of the screen.
This is one of the most brilliant marriages of a popular technology and network television that I've seen. What a great way to promote two shows that are riding tremendous buzz, but may need that extra push.
Fans wishing to participate need to make sure they use #GLEE and #FRINGE in their comments and questions. And I'm guessing there will be a filter, so keep it clean! Fringe's Tweet-peat airs this Thursday, September 3 at 9pm, followed by Glee on Friday, September 4 at 9pm. And please do tune in so they'll do this again.
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Reader Comments (Page 1 of 1)
8-31-2009 @ 5:38PM
Steven Rubio said...
Interesting idea, but, as someone who watched the Glee pilot earlier and hoped to convince his wife to watch it on the replay, I wish they had a "no-tweet" option. It's hardly the best way to watch a show for the first time.
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8-31-2009 @ 7:01PM
pantrygirl said...
They do. On Wed 09.02 they will trait the pilot wo tweets. On Friday the pilot airs as a tweetpeat.
9-01-2009 @ 12:11AM
Wayne Dunham said...
PLEASE tell me this isn't going to be the fiasco that was tried years ago on some shows of having people posting in a chat room displayed at the bottom of the screen!!
I sure hope this Twitter fad hurries up and dies!
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9-01-2009 @ 2:19AM
Andrew said...
The bottom third thing is a horrrrrible idea. The people who care about Twitter can look on their laptop, and the people who just want to watch the show should just be able to watch the show.
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9-03-2009 @ 9:26PM
Phil said...
Drop this, PLEASE! We are not amused.
If I wanted to Twitter this, I would go to Twitter, which I do not use, EVER.
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9-03-2009 @ 9:23PM
Candy said...
I hate the twitter screens.....
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9-03-2009 @ 9:31PM
Huber said...
Thank you, FOX, for giving us something we DID NOT ask for.
We are now watching Grey's Anatomy.
Keep up the great work!
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9-04-2009 @ 9:13AM
GCH said...
The Twitter/tweet episode killed this show for me. That has got to be the most insane stupid thing any TV show has done. How can anyone enjoy the show with all that mindless garbage on the bottom of the screen. I absolutely hated it and could not watch the show.
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9-04-2009 @ 10:59AM
dbug said...
I agree with the other commenters. I can't stand twitter--I did try it, but I found it ridiculous. I was so excited to find out Fringe was on, and I was horrified to see the "tweets" rolling up the screen. I tried to give it a chance. I attempted to watch Fringe with that incredibly annoying text constantly popping up, but I couldn't do it. Twitter is stupid in general. Broadcasters attempting to incorporate Twitter because it's a trend only amplifies the stupidity.
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9-07-2009 @ 2:10AM
Mike said...
No, not brilliant. Retarded. I hadn't seen Glee before, was interested in it until I saw garbage all over the screen. I figured it was cast/crew tweeting about the show live, but you know what, that's something that should be kept to the producers' little closet of poor ideas. If I want to watch a show with pithy, insightful comments from cast, I'll turn the commentary on for the DVDs.
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