Lost in all the news of the major networks' summer decline and the struggles of the pay channels and the ongoing soap operas of the endless reality shows is the news that Burn Notice is very quietly becoming a major ratings player on cable.What originally looked like a silly, self-referential genre show tucked in after wrestling on the USA Network, Burn Notice is one of the biggest hits on cable. It doesn't get the critical love of Mad Men, but it has a lot of fans.
According to a USA press release, the show's August airings are burning down nine million viewers at a pop -- making it the period's most watch scripted episodic on cable.
It's now USA's most-watched original series ever with 9.1 million viewers during August episodes -- the first time a USA original series has broken the nine million viewers benchmark.
World Wrestling Entertainment's Monday Night RAW is still the network's most-watched show, but that's a two-hour live event -- a very different animals. Burn Notice is a scripted hour drama, and it's bringing in numbers that would rival the major networks hits and humble all of their flops.
It'll be interesting to see what USA does with its franchise here. It should work well in syndication. But could it make a modest jump to the big screen? A long shot maybe, but so was bringing in nine million viewers.















Reader Comments (Page 1 of 1)
8-28-2009 @ 10:59AM
Jason said...
it's just further evidence that good, quality shows that take their time, develop their stories, focus on the character, and deliver something that tickles our laughs and cries at just the right moment are far better than throwing money at a show that relies on wowing the crowd with ineffective big-budget effects, quickly thrown-together and overly picked-over scripts, or shows that rely on unscripted, real people doing various wacky or uninteresting things in a reality show format that looks like it was written by a third-grade classroom group project.
Wow, that was the longest sentence I've ever written...
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8-28-2009 @ 11:19AM
Bryan Doepken said...
Here Here, Burn Notice for the win.
It's a great show, and USA has done a great job with their "Characters Welcome" I find that in a pinch, USA usually has an interesting scripted show on. I've really enjoyed watching Royal Pains as well.
Back to Burn Notice, I look forward to rest of Season 3 in January, and can't wait for more seasons to follow. I love the setting in Miami (makes me want to move there) and I think in the future Michael & Team should "slip" out of the country from time to time to deal with situations from their pasts.
8-28-2009 @ 11:36AM
Richard said...
In reality, there is nothing bad about Burn Notice. It is another in the line of great originals on USA. Monk, Psych, and Royal Pains. Great characters, unusual situations that surround them, and great stories along the way that help develop the whole. I'll give anything a try that comes from USA.
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8-28-2009 @ 11:37AM
evie said...
Love, love, love the show. Definitely the most underrated show on television. Mad Men is my favorite current show, but Burn Notice is second. It's so consistently stellar.
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8-28-2009 @ 12:17PM
Takayo said...
After that last finale I've been rewatching all the old episodes of Burn Notice. It's just as awesome the second time around! I'm glad this show didn't get picked up by one of the "Big 4" networks, or else it probably would've been canceled, or at least not given the treatment it deserves, like another spy show I know of (*cough* Chuck *cough*).
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8-28-2009 @ 12:55PM
Elf said...
I think a big part of USA's recent successes have come from their formula, and it's a good one. They don't have shows with large, ensemble casts. Most of their shows, Royal Pains being the exception, have the main character(s) on screen 95% of the time. (Psych's Shawn and Gus are practically one two-headed character for this analysis.) There is no giant mythology that needs to be learned to make sense of things. Most episodes are self-contained with slow build-ups of bigger storylines. The lead characters are all people you'd want on your side when the chips are down. All of the locations are attractive places you'd like to visit or live.
The big networks seem to have lost sight of the fact that sometimes simpler is better. USA's shows have: No ghosts, no supernatural mysteries dragged out over what seems like a decade. No giant ensembles where it takes weeks just to learn characters' names. No gimmicks like bionics or talking cars. No supercops solving every case with forensic science that would normally take weeks or longer to get evidence processed.
My only question is how is Leverage not on USA?
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8-28-2009 @ 11:17PM
scottR said...
All good points, but I'd also add the razor sharp wit, fun banter, and plausible dialogue and characters. It's a simple premise and story, but the details are the real winner.
8-28-2009 @ 2:01PM
Ben said...
I just recently got into Burn Notice & I love it! Now I hear Michael Weston's voiceover in my head... for example, while reading this blog post. The second paragraph works really well as a Michael Weston VO.
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8-28-2009 @ 2:19PM
elana said...
I'm glad the ratings are good, I love this show 2010 "Burn Notice hit it again. I'll be watching next mid season show USA best characters welcome.
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8-28-2009 @ 2:23PM
elana said...
2010 "Burn Notice will do it again Love My show.
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8-28-2009 @ 4:00PM
Heather said...
This show should get more acclaim! It is so good! I'm glad it stayed on USA because I remember watching these commercials during re-runs of House and thinking "Not another cop/spy show..." People are really tuning in to this well made scripted show. It would be nice to have it run on syndication and maybe even like Dexter did a while back run in the summer/Saturdays. And a movie? If the script is good, yes.
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8-29-2009 @ 7:26AM
Pete said...
Burn Notice is the best show on TV today. What viewers love is not only the action and fun of the show, but the clever writing that leaves us laughing or can tug at our heart, but is not dumbed down. It is wonderful to have an intelligent script where the audience does not feel miserable after watching.
And the most important ingredient is the amazing cast.
I would watch classically trained Jeffrey Donovan, Gabrielle Anwar, Bruce Campbell, and Sharon Gless together in anything now. They are brilliant!
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8-29-2009 @ 11:03AM
mickthebiologist said...
The show's first episode hooked me totally. It's the ONLY tv show I always watch, and it is, hands down, the BEST overall drama/comedy/cult story in twenty years. There is little on any network worth watching. This story has it all: intrigue, mystery, humor, terrific action, several layers of internal dialogue, ethical questionings, tremendous acting, super settings and cinematography and an old-fashioned Robin Hood style morality that demonstrates the shades of gray inherent in modern society. Sam is one helluva second-man character.
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9-06-2009 @ 7:38PM
Kevin said...
Bottom line. USA has the best original programming on network and basic tier cable. In fact, I like a lot of their stuff better than pay cable.
Now, if only they could get the US Open back from ESPN...
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